User Profile

User Name: paul.ashby@yahoo.com
User Homepage: http://interactivetelevisionorinteractivetv.blogspot.com
Articles Submitted: 17
Location: England
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User Bio:
Having worked with Leo Burnett in London and Chicago, I decided that advertising was not the most efficient/effective method of communication. So, I pioneered the concept of interactive marketing communication to the business community and have produced interactive "Events" in Australia,USA,UK,Japan,Singapore. I also wrote and produced the worlds first regularly scheduled interactive TV broadcast on Channel 7 in Manila, The Philippines sponsored by P&G.

Last 50 Published Articles

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1: Stuck on an uncertain sea…without a Captain!

2: The Seven Deadly Sins of Advertising

3: Abandon Hope all yea who enter Advertising Agencies!

4: No one in Advertising appeared to notice

5: Maybe . just maybe advertising will become a reality show!

6: Can you speak fluent gibberish?

7: Advertisers leap...into what?

8: We live in an age of alienation

9: Discover why we think David Beckham should concentrate on football!

10: Was it all a dream?

11: Does advertising really work?

12: Truth, in the end is nothing more than an advertising commodity!

13: Perhaps we have over complicated our advertising & marketing programmes?

14: Perhaps the cult of celebrity has badly affected the world of advertising as well!

15: Advertising Agencies and the Internet - The Contrast Principal!

16: You have huge amounts of data...so why are you starved of knowledge?

17: Advertising and moral illiteracy and the Apple/iPhone launch!