Tata Nano: A Trendsetter Par Excellence

Tata motors, India's largest auto maker is all set to launch the Tata Nano car. The manufacturing brand deserves applause for making real, the conceptualization of Mr. Tata, who once said that the Tata Nano car just happened by chance. The much awaited Tata Nano is ready to hit Indian roads in March 2009.

With the launch, India will be the pioneer in introducing the world's least expensive car, the Tata Nano and it is likely that may other auto manufacturers will follow suit. Tata Nano, a compact hatch back is equipped with all the basic features without compromising on quality and performance.

Features Galore:
Tata Nano is a two-cylinder driven car with an Engine capacity of 625 CC powered with 33 BHP. Tata Nano can travel up to 20 to 25 km per liter of petrol and can attain a maximum speed of 90 Km. Tata Nano car has passed the necessary rigors of testing, such as the 'Full Frontal Crash', a test that evaluates the impact strength of a car. What's more, Tata Nano has complied with Euro-4 emission norms for environmental qualification tests.

The Flipside:
On the flipside, Tata Nano car in the base version is sans AC. The bumpers are just bonded to the body. These steps have been taken to cut manufacturing costs but consumers are assured of quality and performance. In order to reduce weight, Tata Nano makes use of less or reduced steel and has an aluminum engine. Lightweight steel has been used wherever required, contributing to the cheap price tag.

People's Car:
Tata Nano has been popularized as people's car and rightly so. It is every common man's dream and will be transformed into reality very soon. The common man has begun bee lining in the showrooms to book the Tata Nano car. The difference in pricing with other cars is too wide and this seems to be quite encouraging for the car maker.

By deciphering the initial feedback on the small car, suitable up gradations will be made. Most Indian families will be more than pleased to own a car, rather than a two wheeler.

Good things often come in small packages and this is exemplified by Tata Nano. The fleet of cars on Indian roads is definitely going to be on the rise. Better infrastructure is the need of the hour to evade traffic catastrophes.

Tata Nano car sans AC would be available for 1 lakh rupees while the one equipped with AC will cost around 1.4 lakh rupees. Although the performance of the car and customer satisfaction is yet to be seen, Tata Nano has certainly set the standards high as far as small car pricing is concerned. This will encourage auto giants to come up with competitive pricing for the models yet to be launched.

As the launch date is nearing, the excitement level is at its peak, to watch the first Tata Nano roll out of the company dealerships. The nation is foreseeing resurgence in the auto industry, and how the compact Tata Nano performs, time will reveal.

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