Top 5 Factors Contributing to the Success of Maruti Suzuki Swift

There are a number of hatchbacks in the Indian car market. Out of the huge numbers, Maruti Suzuki Swift is one of the most successful and widely running car on Indian roads. The car with its excellent design and unmatched performance has won the hearts of many car consumers.

It is believed that Maruti Suzuki had followed a fresh approach to design its Swift and give a new technology to the Indian market.

Here are the top 5 factors that contributed to the success of Maruti Suzuki Swift in the Indian car industry:

1.The most significant factor is the dynamic European styling that makes the car stand out in the traffic. Maruti Suzuki Swift is designed with a creative mind and imaginative though delivering impressive lines and cuts to the car. The rigid structure and spacious interiors add extra charm to the car.

2.Host of car safety features equipped in the Swift ensures a safe and comfortable ride. It is loaded with features like airbags, brake assist system, electronic force distribution, antilock brakes, and energy absorbing trims. In addition, the crash tested body structure, collapsible steering column, and front seat belts with pre-tensioners and load limiters adds extra safety to the car.

3.Swift is also loaded with CANBUS (Controlled Area Network). This is a new technology in a car that transfers variety of data between the main CANBUS control unit and other components of the car. The system has 6 microprocessors in the system that are linked in the control engine, EPS, Auto AC, ABS_EBD, security and deadlock, and airbag.

4.Even the engine that powers the Swift is considered to be most powerful and responsive. It is powered with an ALTEC 32, the all-aluminium 16 valve 32 bit hypertech engine that delivers 87 bhp and a torque of 113Nm. The engine is also tuned with special emphasis on performance at varied speeds in urban driving situations and winding city roads.

5.The suspension system is also very efficient. The car is equipped with the McPherson suspension system that connects the lower arms of the suspension to the gearbox, steering, and rear engine mounting to a suspension frame. The effective suspension system improves road stability and handling.