‘Let the experts handle SEO'

Recent expert opinion suggests that companies who are seeking to improve their presence online need to use search engine optimization (SEO) experts opposed to their own web developers.

Peter Kent, writer for Examiner.com and author of SEO For Dummies, said that: "People who set up the websites aren't always the best person for the job of optimising."

He said that smaller firms are unlikely and/or unwilling to hire an SEO specialist to help create a website, mainly because it does not make sense to use a web developer for the optimisation process.

Mr. Kent confessed that this never used to be the case; however SEO takes time and skill to master, so an expert would definitely provide better results.

"This is more than just academic curiosity, because if you thought about how well a designer would get your site in the search engine rankings, then you'd realise that you're gonna be disappointed," he spoke.

"To add insult to injury, if you paid the designer for his SEO services, then you'd also end up just a little bit poorer, too!" Mr. Kent quipped.

All of this comes following ConnectedInternet.co.uk suggested that certain SEO actions are not worth allowing.

They said that thousands of directories and blogs that had been professionally done were in need of repair and simply "would not work".

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