Ceramic printed mugs are essential

Ceramic printed mugs are the mainstay of any office break room, and cheap product giveaway routine. They are pervasive and widespread throughout much of business culture, thus making them an ideal platform for furthering your company's marketing strategy. Ceramic printed mugs are probably the ideal form factor for a promotional mug although there are other options available should you so desire. However in terms of actual usability and ruggedness nothing will beat a ceramic promotional mug.

Designing a ceramic promotional mug is pretty basic, and you are only confined by what ever restrictions the manufacturer puts on you. This is a fairly important point to consider, not all promotional mug manufacturers are the same; not only will they all have different prices and different lead times, but they will also have different available color palettes and printing processes to choose from.

Therefore when choosing a manufacturer to create your ceramic promotional mug you will want to look at all of these factors, not only price and time. This can be a tough sell to the management. They often want their printed mugs with minimal lead time, however in order to assure the best possible realization of your ceramic promotional mug design you will need to utilize your people skills and try to rationalize with them why it is important to make the trade off between time and feature set.

There are many reasons why traditional style printed mugs are a superior choice over other materials. For instance ceramic mugs can be microwaved. While this may seem like a small issue, it is in fact a huge determinant over how often your promotional mug will be used, or even if it will be used at all.

Face it, in this day and age everyone in the office uses a microwave for coffee, or during their lunch breaks; and more often then not people are using them at home to reheat their coffee, or to make a cup of tea. So if you are producing a promotional mug you better be sure that it can be used in a microwave, and luckily for you a ceramic promotional mug can be used in the microwave. Ceramic printed mugs are also a superior choice over other materials because of their durability. When properly glazed it is unlikely for a promotional ceramic mug to become scratched, and they certainly do not dent like other materials.

This durability means that your logo, slogan, or whatever you choose to print and your promotional mug will remain intact and unblemished until the mug is either broken or thrown away.

Try to design your ceramic promotional mug in a style consistent with your other company paraphernalia. That is to say use the same logo and company colors on your promotional mug that you use on company letterhead and posters. This will help to maintain a uniform look across all of your promotional material and help reinforce your company's identity. Adding a ceramic promotional mug to the marketing the lineup is a great way to help boost the company image.

Gareth Parkin is the co-founder of Ideasbynet, the UK's largest online source of printed mugs & other promotional items. He has taken UK gift market of products like printed mugs by storm through modern business thinking & latest search engine marketing techniques. For more details visit www.ideasbynet.com