Common Facts New Designers Forget in Postcard Printing

When new designers come into the job of postcard printing, many tend to forget some common facts that are crucial when you design print postcards. I have seen this happen over and over again too many promising your designers for postcard printing. If you happen to be a new designer yourself for postcard printing, then you might be interested to learn what most new designers forget. So let me tell you five of the most common things these newbie designers overlook once tasked with postcard printing. Try to remember these things so you don't make the same mistakes.
1. Image resolutions can clash - One of the most common things that newbies forget is that image resolutions can clash. Typical postcard designs may be made up of several image layers that come from different sources. If these different images have different image resolutions and are not resized properly, they tend to clash. Usually one image will look clearer while the other is more fuzzy and distorted.

So it is always important to remember about image resolutions. The general rule is to always get the highest resolution image that you can. Never get anything from the Internet unless it is really in a large format image.

2. Materials have an effect on the postcard design - Most new designers in postcard printing also forget that materials have an effect on the postcard design. I have seen a lot of designers beam at the great artwork they made on screen for postcard printing, only to be disappointed at the outcome once the printing does get finished. It is important to remember that what you see on screen will still change, especially when it gets printed unto different materials.

So make sure that you choose good materials that will compliment your digital design for postcard printing. This should make sure that you get what you want in your color postcard design.

3. Extra spaces or printing bleeds are needed - Another important thing that newcomers forget in design is that extra spaces or printing bleeds need to be added to the dimensions of the layout. These printing bleeds help printers in cutting custom postcards because it gives breathing space for the cutter to cut. Without it, some postcards might be cut unevenly, sometimes cutting into design elements awkwardly. So it is important to remember to add that printing bleed. Add at least a quarter inch to postcard printing dimensions for this.

4. You can creatively design both sides of a postcard - You might also want to remember that postcards do have two sides. Most newcomers in postcard printing forget that besides the main cover, you can also add designs to the back of the color postcard. There are a lot of great things you can do at the back of the postcard to make your designs all the more creative and impressive. For a marketing postcard, the back side of the card is where you add the additional details and marketing offer that will make it more effective at doing its job. So never forget the back, design for it as well.

5. The design is for the reader - Finally and perhaps most importantly of all, many designers forget that the postcard design is for the reader and not for themselves. Some get too caught up in their magnum opus of a postcard design that they fail to take into account the taste and interest of their prospective readers. When this happens, some readers might miss the whole point and message of the color postcard since all they see is a good design. That is why it is important to always ask yourself how readers will react and if they can get interested in the design you are making. By taking these thoughts into consideration you will be able to get a postcard design that works and is not self important.

So those are the facts that new designers forget in postcard printing. Try to remember these for your own sake and your color postcards should turn out well.