Fantastic Promotional Coasters

A fantastic idea for a promotional item for your business or organization is drink coasters. Most everyone uses promotional coasters at home, at the office and at bars and restaurants. Coasters are an everyday item just begging to be used by your company to promote your mission.

Depending on your budget for promotional items, you can commission either lightweight or durable coasters. Lightweight coasters can be made of cork or of compacted paper materials. Both of these options are excellent at absorbing moisture and staying put on the table top. A more durable coaster would be more expensive, but may consist of carved wood with a compact paper or cork inlay. Another higher end coaster would be made of finely cut and filed sandstone, which eagerly drinks the condensation off of your customer’s glass.

Do not underestimate the advertising power of a simple drink coaster. Each time your customer sets down his or her glass, their eyes will inevitably go to where the glass will sit. Therefore, each time your customer feels the need for a sip, your message is being delivered. In the office, workers almost constantly are drinking from coffee mugs. At home, parents and kids alike enjoy a cold soft drink on a warm evening. On a night out, adults enjoy many varieties of beverages, picking up and putting down mugs and bottles all night long. Make sure they are seeing your name and logo on your company‘s promotional drink coasters.

With a drink coaster, be as bold and blatant as you wish with your logo and message. You do not want it to blend into the table it is sitting on. You want your message to stand out. What this means is that you should avoid neutral colors like tan or brown or black. Your design should be as colorful, creative and bright as possible, so that as your customer is removing and replacing their glass or bottle, their eyes are captivated by what they see. It may also be a good idea to have some readable and clever text on your coaster. This will cause the customer to look more closely at the coaster and spend more time on it. If the text is catchy, you may even solidify your message in the customer’s mind. This means that your coasters are promoting your company even after the customer is no longer using the coaster.

Promotional coasters can easily be distributed to offices for use in break rooms or at personal desks. Likewise, employees can take them home and use them at their own home events. Drink coasters are also great promotional items for giveaway at trade fairs or conventions. Furthermore many bars and restaurants will agree to use your company’s promotional drink coasters in their own businesses, sometimes for a modest fee, but sometimes at no charge to you.
You have many choices when it comes to the items you use to promote your company. Drink coasters are such a simple, but effective way in which you can solidify both your logo and your message in the minds of a diverse array of people of all ages.

Gareth Parkin is the co-founder of Ideasbynet, the UK's largest online source of promotional coasters and other promotional gifts. He has taken the UK gift market by storm by the application of modern business thinking and the latest search engine marketing techniques. For more details on promotional coasters visit www.ideasbynet.com