Get Wild with Marketing

Even companies admit that they are bombarding their customers with a lot of marketing materials. This makes it hard enough for them to think of the next campaign without desensitizing the customers. Come on, how many poster samples do you think customer reads or sees in a day? And with the proliferation of different brands selling the same products, unique marketing is hard to find these days. So if you really are doing poster printing for your new product, what else can you do?

Buzz Marketing
This concept started in 1980s when female drink marketers would disguise themselves as club girls. They would approach the men and ask for their supposedly preferred type or brand of alcohol. These women would then endorse it to them by raving about it. And this would continue on the following days without these men knowing that they're actually promoters of the drink.

This is a concept derived from guerilla marketing. It's the process of marketing to customers without them realizing it. You can do the same thing by getting an endorser - someone with proven influence - and speaking about your brand in a function for example. Come up with poster samples about the speaking engagement and subtly induced your product in it.

Wild Posting
Another guerilla tactic, this employs poster samples being placed on certain locations such as building façade, construction site barricades or in alley ways. According to some legend, this marketing strategy began hundreds of years ago with traveling circuses. They would fill walls of poster samples - small and giant size ones - to announce their shows and invite the public. And it was effective.

You may do the same thing. Just make sure to get the necessary permits in doing so. Find a construction site, a building façade, barricade wall or other huge spaces that can accommodate your plan for poster printing.

Giveaways
The Japanese pioneered this celebrated method of marketing. It's a technique of giving away free items on the street but with the items having print advertisements attach to them. The Japanese marketers began giving away tissues on the streets. These tissues were attached with a particular advertisement. Of course, tissues are so handy in a customer's everyday life. It yielded positive results.

Be creative and think of something that's always handy with your customers. For poster printing campaign, adjust the size of the posters to the size of the items you are giving away. You can invest on notebooks and have a small poster sample attached at the back page.

Or if the budget does not allow you to invest on the freebie and poster printing at the same time, tie up with a brand that your product compliments. If you're a laundry detergent, you can create sticker poster samples that you can attach to a famous brand of washing machine. Every time a customer buys the washing machine, he or she is reminded to try your laundry detergent brand.