Guide to Creating Business Cards and Stationery

Yes, creating your own business cards and matching personalized stationery is a fun task. However, it's a task that should also be taken seriously. Both business cards and personalized stationery speak of your company thus creating the image that the public perceived of you. They must always be artistically intelligent with an overall touch of professionalism. Always think of your customers when you're doing business card and stationery printing.

Colors
Choose them carefully. Every color has a meaning and psychological effects in the formation of customer perception. It is therefore a must to make a quick study colors. Get inspiration from successful companies and try to know their reasons for their corporate colors. Once you've gathered enough information, use them for your color choice. Never underestimate the value of colors in business card and stationery printing.

Font
This is the term for the shape and size of numbers and letters. Just like colors, font has its own psyche. To be safe, pick one that will look respectable in the corporate world. There's no need to be ultra-creative. The important thing is to use font that speaks of a business entity.

Lay-Out
Paying attention to spacing is important. The business card message should be broken down to three-word phrases. They must be short and widely spaced, too. Think of how the customers' eyes travel when they read the business card. To draw attention on the key message, center it so that the customers are drawn in to it.

Make sure you have a good location of your logo. Its presentation and printing on the business card and personalized stationery should be prominent. It's an important aspect of branding.

The same is applied for the personalized stationery. Whether you want to focus on the center, right or left, it is always best to do the lay-out on top of the paper and not on the bottom as some companies would.

Overall look of the business card and stationery printing must be clean and simple.

Paper
Always use quality papers for business card and stationery printing. For a relatively inexpensive paper, cotton fiber will do best. It's in the middle when it comes to quality choice. No matter how tight the budget is, always use good paper. Never utilize the standard copier paper since they make for really bad business card and stationery printing.

Effective Marketing
Formulate your message correctly. Always think of your target market. Use the right words, right language. Never use slang words or street talking. Always be professional about it. Provide complete information. The very reason for business card and stationery printing is for people to read the information.

Print a considerable number of business cards and personalized stationeries. Since both are used for introducing a business, product or service, they will come handy in sending proposals to customers. You need to be aggressive about this and make a campaign out of business card and stationery printing.