Handing out your promotional mugs

Knowing where to give out promotional mugs is just as important as knowing how to design a promotional mug well. After all what use is a well-designed promotional mug if it is relegated to sitting boxed up in a company warehouse and not in the hands of potential consumers. Therefore just as much thought should be given towards figuring out where to pass out your promotional mugs, as you put into how to design them.
Obviously passing them out at your own office is a no-brainer. Some people may consider this a waste of promotional mugs, however they do not understand the importance of a corporate identity and promoting a corporate culture within your office.
Corporate culture is very important towards a well functioning office, and giving your employees something to identify with is a large part of creating corporate culture. Now people might say that a promotional mug is a very small thing and how can it actively introduce a corporate culture? And this is a good question. A promotional mug is not going to be your only means of creating and fostering corporate culture, however it is a big part of helping to maintain corporate culture by creating an ongoing corporate presence.
The promotional mug helps to solidify a corporate identity among your employees by making the corporate logo and slogan part of their everyday lives. This may seem cheesy, and over analyzed, but it is actually true. Having promotional mugs will help to foster corporate culture among your employees. Do not look at promotional mugs is the only step however, to simply look at them as being one of many steps needed to help foster and maintain a healthy corporate identity.
Beyond being a crutch for corporate identity, promotional mugs are also useful as tools for promoting your corporation towards the outside world. Some corporations will have it easier than others when giving away their corporate promotional mugs, however it is not impossible for any company to give them out.
A good place to start is to pass out promotional mugs unaccompanied tours. Understandably not every company hosts company tours, however if your company is one of those that does passing out promotional mugs at the end of the tour is a great way to give people a keepsake to remember the experience as well as a lasting advertisement for your company.
If your company does not host tours of its offices or plants but does regularly give away freebie items, such as a radio station, then adding promotional mugs to your list of freely given away items is a great way to pass out your promotional mugs. However since not every company regularly gives away freebies it is advisable to have a backup strategy.

Finding local events that may need a small corporate donation is a great way to find a venue to pass out your promotional mugs. This can be anything from small city run events in parks, to larger corporately hosted baseball days at a local stadium.

Gareth Parkin is the co-founder of Ideasbynet, the UK's largest online source of promotional mugs & other promotional items. He has taken UK gift market of products like promotional mugs by storm through modern business thinking & latest search engine marketing techniques. For more details visit www.ideasbynet.com