How You Can Save on Your Brochure Printing

You know very well that brochures are effective marketing tools for your business. And you also know that the very best quality brochures could only be made by a commercial printer. The problem is that the commercial printing of a pamphlet could eat up a lot of your budget. It is not that the printing company is charging you so much, but you are aware that offset or digital printing can be really expensive.

So if you have a tight budget yet you still want to have brochures printed about your company or your products, then hopefully, you can find some cost-cutting tips for your next printing job:

1. Colored brochures are very attractive and they can get people interested in picking up your brochure and read them. But a full-color brochure can be really expensive. So instead of having the entire brochure in color, do a compromise. Have the front in full color but only have one-color in the inside panels. The most common color used for the inside pages is black. Most of the time, the one-color printing is also known as black and white printing, although that is a misnomer because you do not really print with white ink. The white areas on the final output is actually the parts of the white space that you did not print on, hence the finished print appears to be in black and white.

2. If you need a lot of copies, like 10,000 copies in a period of six months, do not have brochures printed like 2,000 copies per month. Order the whole number that you need at one time because that will bring the cost down so much. That is because the preparation and the labor are the more expensive parts of the printing process. And the preparation for 500 pieces and 50,000 pieces are pretty much the same. They only differ in the amount of ink and paper stock used.

3. Another way to save up on your brochure printing is to use a thinner paper material. For example, if you used to have your pamphlets done on thick paper like C2S#100 or C2S#120, then you can opt to use C2S#80. It is still of good quality but it is not as expensive as thick papers.

4. While die-cuts, lamination, emboss, and gold stamping are nice finishing touches to advertising materials, they are not really necessary. You could do without them. Actually, these processes can be really expensive because you need special molds to be done in order to accommodate your order. The molds alone are already very expensive, so applying them on your order would entail a lot more expense. Most of what you will be paying will just go to the labor cost of doing these finishing touches. So just stick with the basic tri-fold brochure if you are trying to save money.

These are just some of the ways that you can do in order to save on the commercial printing of your brochure. Now you know that even though you have to go to a commercial printer, you can still have something that you like that fits your budget. Your brochures can be simple and still hit the spot if it was in color and designed very well. Your printer can help you in this aspect.