Keyword Research and Malware

As most Search Engine Marketing companies will point out, the most vital part of an SEO campaign is choosing the right keywords. No matter what industry you are in, having the right blend of primary and niche terms can be the difference between getting thousands of targeted hits per week, to getting 0 hits per week. With niche terms, just nailing a handful of top 3 terms can be the equivalent of getting one primary top 3 term in Google. So it is important to choose the right keywords on the outset.

One of the ways these can be chosen is using tools like freekeywordtool from Google, which gives a breakdown of some of the most popular terms on the Search Engine. But, as easy as this may be, one needs to be aware of the possibility for targeting the wrong terms. It is very easy now to not only be linked to/from a malware sites, but it's just as easy to target terms that are related to malware sites. Hackers are most devastating when they are in a position to draw a large number of users. A popular technique for doing so is to monitor current events such as celebrity scandal, natural tragedy, holiday deals, and popular music. Once hackers are able to determine "what's in", they are able to strike.

Some of the most "riskiest" terms are words like; lyrics, solitaire, free ringtones, and others. To get a more comprehensive list you can search for "riskiest terms" in Google and you should be able to view some of the terms that need to be avoided.

Choosing the wrong terms can have detrimental effects on an SEO campaign, but if you carry out thorough research into what people are targeting and what will give you the best ROI, you could potentially see your business grow tenfold.

Nick Singh is one of the top Strategic Internet Marketers in the UK and is the Senior Search Engine Marketer at Netcallidus Ltd, that has helped Numerous Business increase their profits Online.