Save the Environment by Stopping Unwanted Catalogs

We request to receive direct mail catalogs from certain companies because we like their products and we order from them regularly. Or we are interested in finding out what they are offering because perhaps in the near future, we may need their products. Or you may want to collect catalogs from different suppliers of the same product so that you can compare prices. But when you sign up for one or more company, you realize that you become a target of the catalog mailing frenzy that some companies have launched.

Although it seems like an exaggeration to call it a catalog frenzy, but it seems that companies are sending out catalogs like crazy, even if they are actually just wasting resources because the recipients do not fit the profile of their target market. They know that most of what they are sending ends up in trash, but they continue to do so in the hopes that some will people will be interested once they get hold of their catalog. But in the 1000 catalogs that they send you, one could just possibly think that only 5% ever read them.

You actually have the choice. You can ask the companies to stop sending you catalogs or you can just dump them in the trash. It just inconvenient though that you have to sort through all that garbage before you reach your important mails. Then you can just trash the junk mails. Or you can save them and when you have a lot, you can ask your local paper recycling plant to pick it up. You can also sell it to the paper junk yard to get some money off your inconvenience.

But while you can just easily discard these mailers, there is a bigger issue to it. Catalogs usually come in many pages so you can only imagine the natural resources wasted just to produce them. More trees will have to be cut down just so paper for these materials could be made. And to think that most catalogs do not use recycled paper! It is really such a waste and it is affecting the environment.

This does not end in the materials used. But the actual production of these catalogs emits so much carbon. Environmentally conscious companies are already asking their clients to opt for digital communication just so they could reduce their paper trail and thus help in the environment. But these companies do not just care. It just goes to show what kind of companies they are. They send junk mails to people and they do not care about the world that we live in just as long as they earn a profit. That is a desperate move but it is also inconsiderate.

There is nothing wrong with catalog mailing. People ask for direct mail catalogs when they are needed. But when people do not request for your catalogs, it just means one thing—they are not interested. Bombarding them with mailers that are useless for them will not make them like your company. In fact, they will hate you all the more because you are giving them a problem. You inconvenience them with sorting through their mails and you also add to their garbage disposal concern. You would be better off just waiting for customers to make the initiative of coming to you on their own; instead of you forcing your products and services to them.