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Home » Business » Advertising » The Next Step in Niche Marketing From Conversation to Actual Clients!

workingmom
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The Next Step in Niche Marketing From Conversation to Actual Clients!

Submitted by workingmom
Wed, 16 Sep 2009

There is not an entrepreneur alive who hasn't heard about the importance of finding a niche. From coaches to consultants, if you are looking to build a thriving practice, you have to be a specialist. But it seems as though that advice is only part of the conversation; and not knowing what to do from there keeps would-be profitable experts frozen in theory. Fortunately, Ilise Benun, national speaker and co-founder of Marketing Mentor, helps bridge this gap with programs and tools that help guide creative professionals to grow their business.

"Ask a creative person for a few ideas about how to promote a product, and they will quickly rattle off several clever concepts without much effort. Ask them to promote themselves, and they will scratch their head and then begin pulling their hair out in frustration," says Benun. "Self-promotion is one of the most difficult things a creative person must do. It's also the most crucial." And promoting to the right people, the niche market, makes marketing even more difficult for many. Benun helps clients learn where to actually find the people they are looking for. Instead of just talking about the niche market as a theory, she coaches on how to target the living, breathing human beings. After all, finding the actual people you need is critical to business growth.

Ilise Benun is a national speaker and co-founder of Marketing Mentor. As the author of several books she has been featured in national media outlets such as BusinessWeek.com, The New York Times, The Washington Post, The Guardian (UK), Toronto Globe and Mail (Canada), Inc. Magazine, Essence, Working Woman and many more. On Tuesday, September 22 at 1:00 pm est Benun will be a featured marketing expert during the Build A Money Making Brand Telesummit. This FREE, week-long teleclass series features the very best in the business coaching and counseling on how to take meaningful, tried and true action to build your business in today's competitive economy.

For more information about this FREE telesummit and to register for the event, visit http://www.buildamoneymakingbrand.com.

 

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