Trendy Totes: Three Criteria for Choosing Promotional Tote Bags

Promotional pens and mugs will always be the staples of any business' advertising efforts. However, more businesses are choosing promotional tote bags as a means for spreading the advertising word than ever before.

Totes have long been highly useful items for most any aspect of life. They make handy carry-alls for text or library books, beach gear for a day at the lake, sewing and craft items, or for every day travel to work or school. Most everyone has some use for one, which is one reason that promotional tote bags are beginning outsell other types of business giveaways.

The second reason that promotional tote bags are gaining popularity: tote bags are trendy. Bags are a hot fashion item on the runway. They remain a "must have" accessory item, both for men and women. Today's bags combine good old-fashioned practicality with modern designs and colors making them a fashion statement as well as a mode of transportation for everyday items.

Promotional tote bags come in a variety of styles and materials. Their ample size and flat surface make them ideal canvasses for any business logo. Once they're taken on the go, they become mobile advertisements for your business.

Ready to begin your foray into the world of promotional tote bags? Choose your perfect advertising vehicle based on one or more of the following criteria:

1) Your target audience. If your business deals primarily with one sector of population (children, women, men, athletes, etc.), pick a style that will appeal to that sector. For example, duffel-style bags would make an appealing business giveaway for a hockey or basketball player.

2) A particular event. Trade shows are always a great place to showcase your business, services and/or products. If it's a particular type of trade show, purchase promotional tote bags that "coordinate" with the theme of the event. Cosmetic totes would be an appropriate and memorable business giveaway for a women's fair, for instance. Laundry tote bags would be fun gifts to hand out at a job fair on a university campus. Choosing totes that match the theme will help visitors remember your business afterwards.

3) Your budget. Promotional tote bags come in all kinds of styles and materials suitable for big or small advertising budgets. Heavyweight paper and lightweight plastic promotional tote bags are affordable even for small businesses and tight budgets. They tend to range in price from under a dollar to two dollars per unit. Canvas totes, a universal favorite, range from about $1.50 up to six or seven dollars per unit. Other economical ideas include lunch bags, back packs and cooler totes. More luxurious promotional tote bags include backpacks, computer bags, lightweight brief bags and flight carry-ons.

Sometimes it's helpful to have a number of different types and styles of promotional tote bags on hand. This way you'll be prepared for a variety of opportunities as they present themselves.

Promotional tote bags are practical for all ages and types of people. Tote bags with your logo will be a big hit with your customers. And who knows how far your logo will travel?

Jenny Schweyer is a freelance writer from the Pacific Northwest. She writes extensively on business themes.

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Promotional Tote Bags: A BLOG DEVOTED TO THE TRENDY AND FASHIONABLE TOTE BAG. FIND THE PERFECT TOTE BAG TO ADVERTISE YOUR BUSINESS.