What People Out Into Their Folded Postcards

The significant thing about folded postcards is of course the extra flap. In traditional postcards, you will just have one big card design to work with. However, in folded postcards, you will have two panels folded to each other, just like a greeting card. The question really for most people about these kinds of postcards is what to put into the extra flap or content? What reasons are there to justify placing more space for your color postcards?

Well, in this article, I will tell you what people put into that extra flap in folded postcards. You'll be interested to see what they add on extra to their designs, making those folded postcards extra useful. So let me start out explaining to you a few of these great additions when using folded postcards.

• More marketing information - The simplest thing that people add into the extra fold of folded postcards is more marketing information. If you are printing postcards for a direct mail marketing campaign, it just makes sense to take advantage to the extra fold of folded business cards to communicate more information to potential customers. You can place in marketing slogans, an extra marketing image, or even ordering information in the extra flap. So if you want your business postcards to be "doubly effective" at its marketing task, you might want to add more marketing info in your folded postcards.

• More P.R. content - If your postcards are made for a more public relations type of purpose, then the best thing to put into the extra fold in your folded postcards is more P.R. content. You can place in information about the history and corporate philosophy of your company, as well as its set goals and vision in business. You can even add in images that tells readers the kind of professional image that you want to project to them.

This should add more P.R. impact to your custom postcards, giving readers a chance to fully understand what your business is all about and the things they can benefit from the company. So if you are printing postcards for extra PR, you might try folded postcards that help increase the overall impact.

• Special custom reader content - Some people also add special custom reader content in their folded postcards. While the front and back can carry the standard messages (whether personal or for business), the inside folded panel can carry the customized message for each individual reader. Some marketing campaigns add this special custom message to increase their postcard's marketing impact. Basically they actually print a separate message that states the reader's name and extra personal messages that relate to the reader. This is great for customer loyalty postcards and extensive marketing campaigns that want to dig in deep to the market. The extra content space of the folded postcards makes this kind of technique possible and of course more effective.

• Extended design elements - Finally, folded postcards can of course have extended design elements that pass through into the folded area itself. It can be an extension of the main postcard cover image, or it can be a totally new kind of design element integrated into the theme of the design. This helps emphasize the design of the color postcard even further, helping the postcard become more memorable and impressive.

So what do you think will be good for your folded postcards? There are plenty of possibilities, but the ones listed above can be the most effective. So why don't you try these out?