What's In It for Me?

Any online and offline marketing share the same challenge that their target clients pose: how can the marketing message be more effective? How can my marketing message generate more leads for my business? The most effective way to do this is to have your marketing message relay the benefits to your target clients.

Since time immemorial, people are generally driven to buy anything by one principle - what's in it for me? Experience marketers and business owners know for a fact that to get better results from their marketing strategies, be it brochures printing, sticker printing or print business cards, the target clients always ask, "What's in it for me?"

Writing more effective marketing campaigns, even in your sticker printing, relies on the method of providing your target clients with the answer to the age-old question of "What's in it for me?" Before you even start designing your collaterals, be sure to think about what you want to say to your target clients; specifically, what can your target clients gain from reading your marketing message? When you can answer this particular question, you're surely on your way to being able to convince your readers to your offer every time.

So how do you answer the question in your collaterals? Start with writing your content just like you write a personal letter. Approach your ad copy with the way you write a letter to a friend. By using pronouns with the first person (I, you, we), you're more than likely to generate interest as it takes as a fact that you have a personal relationship with your recipient. The key to writing your message is to make it very personal that you grab their interest and maintain it. They should want to read more of your content because they can easily identify with what you're saying.

And then, you put yourself in your target clients' shoes. Ask yourself what you would want to hear if you were on the customers' side. What would you want to read about? The bottom line is to talk about the benefits that your target clients would get if they read your message. Not the features or your company's accomplishments. Just the benefits.

What value will your products and services bring to your target clients? What can your features do to make life easier and better for them? Actually, there's nothing wrong with discussing about the features; as long as you can relay how these features can provide the benefits to your target clients, the better it will be for your marketing message.

The point here is this: if you can provide an answer to this perennial question - what's in it for me? Then clearly, you'll be able to convince your target clients to try your business with the most effective ads in the market.