Why A Company Brochure Is The Right Tool To Increase Sales

In this day and age its often the way that new companies looking to minimise business start up costs turn to the internet in order to advertise their business and products. All very well, but neglecting to promote your company with a traditional printed brochure as well could effectively kill your business before you've had a chance to get going.

Create a good feeling and see those smiles turn into hard cash
What we mean by 'good feeling' is something to feel in the hand and get excited by. By employing a good brochure designer and making the best use of creative brochure design, you are up to 10 times more likely to impress a prospective customer than by telephoning them cold or by sending them to a website. In much the same way as people prefer to read books and newspapers in a printed form rather than online, so the same is true with a nicely produced eye catching brochure design.

Choose the right brochure format for your customers
Very often a new business may have much to say but not neccessarily the best idea about how to present themselves to best maximise sales. Remember a business brochure design does not have to cost the earth. If you can get your message across concisely and clearly without too much bother then a trifold brochure design may be the best form of promotion. It can fold up and fit inside a standard business envelope so can be mailed out cheaply as well. Alternatively if your company has regular promotions or targets different core markets, A cost effective print solution is to produce a generic folder design with a pocket in the inside back cover and have a designer design some leaflet templates that can be simply formatted and printed out in short runs as and when they are needed. Brochuretastic!

Ooh you little tease...
One of the best marketing ideas around is the teaser campaign. If you've gone to the trouble and expense of having a brochure designer work their magic on your company brochure and had a run of brochures printed, the next step is to let your customers see them. You could send out thousands through the post and hope for a good response but the reality is only 1-2% of sales are likely to be made from such untargeted means if you're lucky. A cheaper and more viable idea is to run a large volume of postcard size flyers promoting your new business but tantalizingly leaving your prospective customers wanting to find out more. By allowing them to respond to the teaser you can then send out your more lavishe brochure and should see a higher rate of return custom without the waste.

A picture paints a thousand words
Its very important to get the wording right on your brochure, and if you are having trouble then it may be worthwhile getting a marketing proffessional or copywriter in to help you out. Equally important are any visual triggers that are going to best sell your products and services. Simply pulling some product shots off of a competitors website or taking some pictures of your new products on your camera phone is going to make you look a shoddy mess and customers would quite rightly turn their noses up at your lousy stinking organisation. Far better would be to invest in some quality commissioned photography from a proffessional or if budgets are tight look online for some cheap royalty free images that could be used throughout the brochure design. Most serious designers will be able to assist in this matter so if in doubt call on the experts.

Setting up in business can be a stressful and expensive endeavour. Getting a good design and style for your company brochure from the offset could be the difference between making a mint or going belly up. It couldn't be clearer, having a well designed company brochure is for winners.

Lunatrix Brochure design expert advice on all forms of company brochure design and creative brochure and catalogue design