Why it is important to brand all business collateral (note pads, business forms, business cards, etc)

A company's brand trademark is the company's identity. This is what the business world knows you by. The definition of brand is a trademark design, distinctive name or unique characteristic of a single product or manufacturer. That's what you want to be unique and distinctive. This is how everyone knows and remembers you. When creating your trademark you want it to represent you. Take time to create a catchy memorable logo. Think of font, shape, size, and color. Visualize it printed on business cards, web pages and/or content, product data sheets, and product white papers. This will help to determine what the brand will look like. Don't forget to think about how it makes you feel. When you look at it what emotion you feel, more than likely others will feel the same.

The items that come into contact with customers are called business collateral. These are items such as sales brochures, visual aids in presentations, business card passed from one to another, even your web content. Any where and every where customers look they need to see your brand trademark. Make it assessable for the cliental to contact you. Have notepads, ink pens, pencils constructed with your trademark/logo on it. The company brand trademark that you created needs to be on everything your business uses that may and will come into contact with potential and regular customers.

When people go to jot down a note for someone else they are being free advertisement for you and your product. The average notepad has 5000 sheets. That means you would be getting 5000 opportunities to sell your product by just one notepad. People leave your pens at the local grocery store, BINGO! Free Advertisement!

If you haven't made a brand, corporate identity, then you are missing out on many marketing opportunities. The brand logo is what helps people to know your company, remember your company, use your company and refer your company to others. Most of the time consumers remember the trademark instead of the name. Have it printed on everything. Then watch your business grow.