Economy Hindering your Marketing Budget? Promote with Event Wristbands

Wristbands are often used because they are non-transferable which helps prevent guests from passing the "ticket" to an unpaid person. The venue's staff applies a wristband to each guest upon admission. Plastic or vinyl wristbands with a locking snap closure provide the best security to prevent "ticket sharing" because the wristbands are strong and have to be removed with scissors. Since wristbands are brightly colored and worn on each person, they are highly visible. This makes it easy for staff to quickly see if each guest has the proper wristband. Also, unlike tickets, wristbands don't get lost and are waterproof or water-resistant.

The types of venues and businesses that use wristbands are endless! It's easy to guess that festivals, water parks, bars, racetracks, special events, fairs, and concerts use wristbands. But even bike rallies, hotels, childcare centers, paintball fields, schools, campgrounds, museums, and radio or TV stations use wristbands. You've probably seen wristbands on TV plenty of times. Popular shows like American Idol and the MTV Music Awards use wristbands to designate different levels of access.

It's surprising to learn about all the different ways that people and businesses use wristbands. Usually they are used for general admission or special access to indicate the guest has paid or is permitted access. But did you know that wristbands are also used for backstage passes, alcohol control, and age identification? Summer camps even use special color wristbands to identify children who are not strong swimmers so the staff can pay special attention to those children. At the beginning of each school year when young children start riding new buses, some schools use wristbands and write each child's bus number on the wristbands. The bus drivers check each band to make sure the children are on the right bus. This offers peace of mind to the parents.

One of the major benefits of wristbands is the promotional power they possess. Wristbands can be custom printed with logos and branding. Imagine having your branding message worn by thousands of people at a time! That's why many corporate sponsors will help pay for an event's wristband program if they print the sponsor's logo on the bands. Many people keep the wristbands as souvenirs or wear the bands for weeks for bragging rights. How many times have you seen a teenager or kid wearing a beat up wristband that's weeks or months old? They love to wear the wristbands so people ask them where it's from and they get to share their experience.

Beyond custom printing with logos and messages, wristbands can also be serial numbered. This helps the venue keep a log and account for all wristbands and to track and report guest attendance. It also provides an anti-counterfeit measure because the serial numbers are unique. Some wristbands have dual serial numbering. That is, the wristband has a tear-off tab with a matching serial number. Those are great for raffles or drawings.

Other custom options for wristbands can include full-color printing, foil embossing, spot color printing, and printing on the back of the wristband. UV ink printing offers extra security because the printing is invisible to the naked eye. The venue's staff uses a blacklight to reveal the printing and make sure the wristband is authorized.

When you're looking online for where to buy wristbands, there are many options. It's best to choose a company that has a wide range of wristbands, dedicated customer service, and a reputation for reliability. Make sure you pay attention to the wristband lead times to make sure you get your wristbands in time for your event. Look for wristband web specials and discounted pricing to save money. If you need a truly unique wristband, why not call the company directly and let the experts help you design a one-of-a-kind wristband? Customer service, satisfaction, and high quality wristbands are the backbone of a great wristband company.

Leona Chavez is the Marketing Communications Programs Manager for Precision Dynamics Corporation. Chavez has ten years experience in PDC's marketing department, having specialized in the company's Leisure & Entertainment division. She manages the company's website, direct marketing programs, and the marketing communications team.