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by GuideMeGreen
There is a growing public perception that companies are ignoring health and environmental concerns in their quest to maximise profit and in doing so they ignore other equally important issues such as environmental..

by swhitey
If your company has a good product and a hungry market for that product, you’re closer to success than 90% of the rest. But to take that final step, some of the most successful companies in the..

by swhitey
Brand Identity is a promise. One given from business to customer to expect certain things. Whether that promise involves product quality, service, price or a million other things varies from brand..

by swhitey
“What have you Googled lately?” Ask anyone that question 10 years ago, and you would have gotten a strange look. But now, Googling is a part of life. When we need something, increasingly, we search..

by swhitey
When you’re a search engine that accounts for over 46% of all searches on the Internet, you are a bona fide Big Daddy. But for Google, it’s more than a nickname—it’s the future.  For months now,..

by swhitey
What are they and how are they different? 1. Corporate identity Corporate identity is a company’s visual presence, which involves the corporate logo and design strategy for corporate marketing..

by swhitey
Why identical twins don’t have identical first names Though they may look the same, they’re not. Just ask their parents. Even as newborns, they could tell them apart, and as they grow up, they’re..

by swhitey
As Branding and marketing professionals, we have an in-depth understanding of the importance of a marketing plan. However, not everyone recognizes the benefits of investing in a strategic marketing plan..

by swhitey
Google’s Internet search Branding is so strong that we forget how big a player it’s becoming in the world’s advertising markets. Even when we read the latest forecasts about its growing success, we tend..

by Guest
What makes one logo better than another? Simplicity. A good logo works in the simplest form. It is a memorable representation of your brand and inspires confidence in your customers. It should be..