Business and Communication

Within a business, transactions are the "essence of life" which drives the organism forward. Thus it is true that the life of a business depends very largely upon the smooth and rapid execution of these transactions. It is for this reason that you would do well to understand the mechanism that is at work behind each of these transactions, that drives it forward to its ultimate conclusion. It can be seen that, for every single transaction, communication plays a vital part, whether it is written or spoken.

You may think that there are situations where a mastery of the arts of communication are irrelevant, where the facts themselves speak so loudly as to make anything more than the merest whisper unnecessary. If this is the verdict to which you cling, I must inform you that you err. For even when dealing in the indisputable world of facts and figures, there is still latitude for doubt and uncertainty to undo the work you have done. In order to succeed, it is not enough that you are expert in handling figures and facts. You must also learn to handle men and women.

The opening paragraph of W. C. Brinton's standard treatise on " Graphic Methods for Presenting Facts " presents a striking corroboration of this point from an acute and careful investigator working in a line entirely distinct :

Even after the information has been gathered, sorted and digested, the task is not yet complete. For now that a course of action has been calculated, it must be imparted to others. And here's the problem. Because, as inescapable as the conclusions presented may seem, there is still a factor that, if not accounted for, can wreck the best laid plans of mice or men. I refer to the doubts and insecurities of the other stakeholders working on the project. In order to guarantee success, a businessman must be able to present his facts in a way that quells all doubts. He must be able to present his facts persuasively and without hesitation if challenged. Failure to do so will mean an end to his ambitions, as has been the case so often in the past.

Business depends, we say, upon the swift and accurate working of the vast systems of communication and transportation on the mail service, the internet and telephone, and other means of transport. But language, the means of communication between man and man in daily life, is itself the basis of all these devices. It is the common carrier for all business.

We speak of money as the medium of exchange, in terms of which all property values are measured and transfers determined. With equal truth we may say that the actual medium of human exchange is language, in which every human thought must be minted before it is intelligible to other people.

Reverse Number Lookup Information carries more articles by Sammy Beanard, who works in the telephone reverse lookup market.