Don't Do Your Own Voice Over

When you own a small or medium-sized business, it is a good idea to look for ways to cut corners. That is great advice if it makes you avoid purchasing something more expensive when something less expensive will do, or if you avoid buying things you don't need. However, some proprietors try to cut corners a little too far, and end up not purchasing services they actually need. One area in which business owners make this mistake is in do-it-yourself commercials. Unless you are a voice-over talent yourself, you shouldn't try and voice your own commercials, because doing so can actually annoy potential customers.

The most common reason that customers are driven away from businesses whose owners make their own commercials is that the commercials themselves annoy them. It may not be a pleasant truth to bear, but not everyone is cut out for the microphone. If you have an unpleasant voice, customers will not want to listen to your message. If you are not a professional, you may be sending messages that you don't want to send. You may sound angry without intending to and will, in turn, make your audience tense. If your message makes them tense, then people will not be inspired to purchase your product or service.

If it is obvious that you don't have a professional voice-over artist, listeners will think at least one of two things – that you are a penny-pincher or that you are not successful enough to afford to put together a professional advertisement. People who think you are cheap when it comes to your advertising may also assume you are cheap when it comes to the product or service you are trying to sell, and will not have confidence in you. It is also a bad business practice to let the public know you can't afford things, even if it is true. Customers want to do business with successful people. Therefore, you must always project an air of success. Spending money on the right things will help you do that.

Though the final reason for not putting your voice in your own commercials won't necessarily annoy potential customers, it is a valid point: Wasting your time doing something best left to people who know what they are doing is a bad use of one of your most valuable resources – you. As the manager of a business venture or department, your time is best spent doing what you should be doing, and that is running things. Your job as leader is to delegate tasks and responsibility. If you do elect to do some tasks yourself, do those things you can do well.

Your commercial is like a job interview. It’s your chance to make a first impression on potential customers who don't know your business and to let others know you are still in business and still doing an outstanding job. Just as you would never think of going into a job interview as anything less than a professional, you should never permit your advertising to be anything less than 100-percent professional. Hiring professionals and delegating tasks, where it is the appropriate thing to do, instead of wasting time trying to do everything, is the mark of a good businessman. Don't let the desire to save a buck make you the joke of the town.

Terry Daniel is the President of One of The Fastest Growing Voice Over Companies in the U.S. - To Learn More About Terry's Voice Over Services - Visit His Website at: http://AmazingVoiceTalent.com