How to Keep up with Merchandising During the Holidays

The holiday season is an exciting time in retail. But, it can also be a challenging time for retailers. The store can really get cluttered with all of the extra holiday inventory. Keeping up with organization, customer demands, inventory, and displays can make it hard to stay in the holiday spirit. Use these tips to simplify and streamline the process.

1. Give employees an updated inventory list every day. If racks start to run low, they can quickly reference if there are more products in storage or not. No more wasted time rummaging through boxes to figure out if they can find another size for a customer.

2. Prepare your inventory for presentation before you need it. You don't need to be pulling wrinkled garments out of boxes and displaying them before they are ready. Keep a steamer or two in your back room. Fill the room with rolling garment racks and hang everything that comes in as soon as you get it. Get it steamed and ready to go out.

3. Keep a list of your hottest products next to the register. Have the cashier check off or make a mark when one of the hot items sells. Have them alert another employee when a certain item or size of an item gets up to a good number. The other employees can quickly restock sizes before you lose a sale.

4. Have employees greet customers and let them know that you have plenty of inventory in the back if they can't find something. This will keep them from ignoring racks or stacks that are looking low.

5. Get your employees to follow a system of maintenance. Every time they help a customer, they should straighten racks and displays on their way to the next customer. Just make sure that they drop everything if a customer needs help. Also make sure that they know it is rude to straighten things when a customer is trying to look at them or immediate after they messed things up. Always be courteous and eager to assist.

6. Make sure that your items are clearly visible to customers. Showcase each item in a way the keeps customers from rummaging through stacks. Slatwall and gridwall displays are perfect for this. You can utilize wall space by hanging items on outward facing racks. Hanging mannequin forms are perfect for showing off your best outfits. Just hang them on the end of the rack and customers can easily see them, even from outside the store. If they already know what something looks like on, then they are less likely to need to rummage through the rack.

By manipulating the displays on your slatwall or grid wall, you can keep them looking full. If you run out of something, simply move the hanging bars or racks around a little to fill up the space. Keep everything organized and your holiday season can be a productive and exciting one!