Is IP Convergence Driving New Business Models?

Is the IT management industry at a tipping point. "The kind of change that is so pervasive and complex that it’s especially hard to see or define". Gail La Grouw, technology marketing strategy consultant for Coded Vision Consulting believes so, and IP convergence technology website Electrosmart.net supports her view.

According to Gail, IT Managers have been batting their heads against brick walls built around their IT silos by corporate executives who still tend to see IT as a necessary evil. Because they don't understand it; they don't want to know about it.

But technology has moved far beyond the desktop and with the knowledge wave well upon us, corporates that fail to capture their own Corporate Intelligence and put in systems and technology to utilise it will become lost in the new IQ Economy.

More and more, processes are being streamlined to remove administrative
bottlenecks and allowing intelligence technology to take over transactional
activity.

HR strategies are looking at ways to support more innovation and collaboration amongst corporate workers.

Has the 'Glass Ceiling' been replaced by a 'Technology Wall' with older generation top managers refusing to let younger, more tech savvy managers up the ladder to expose their lack of understanding of how technology will be the future driver and keeper of their organisations.

Gail has worked mainly in mobile telecommunications for the past 12 years and has led the strategy for the introduction of 3G data services and
applications. "By having an indepth understanding of three critical areas:

the technology, the market, and the legal ramifications" I have developed a broad perspective of how new technologies impact the market, and how the various new partnerships and service integrations are throwing old style legal agreements and compliance bodies into a whirl".

Sabane Oxley has motivated many companies into updating their transaction technologies to provide more transparency into transactional data. Those who have been really smart, have used this opportunity to cascade their strategy
down through their organisations using methodologies such as Balanced Scorecard.

It's generally time for a good clean out - that means getting rid of old technology, old thinking and those who will not embrace the idea that new converged technologies are essential to business survival moving forward.

Those that leave their run late will do so at their own peril. Customers are getting more demanding of information and support - and if the systems do not provide what they want, the lessening of brand loyalty today means they opt out fast and move onto find a company that can support their needs. In many cases, the customer is more tech savvy than the company, so new support benchmarks need to be set at the customer perceived level.

Fortunately, there is a growing interest in process and IT organizational assessment. But many organizations struggle to find the best path forward.

Implementing new technology can be very destructive on 'business as usual' if
not planned in sufficient detail, and with sufficient knowledge of how the
business works. The business analysis phase is the MOST critical; yet sadly, it is the phase left to junior analysts. A good process consultant will drive more value into the upgrade than a project manager or program director; it's time the industry recognised this an elevated both their status and their remmuneration.

Those will process re-engineering and network systems and applications knowledge are going to be in hot demand in the next ten years. Personal skill sets and exeperience will become valuable assets and in recognition of this, experienced consultants such as Gail are setting up

Gail La Grouw is consulting director of Coded-Vision Consulting, architects of optimal corporate and marketing performance. She is also a guest technology strategy writer for Electrosmart.net. and also writesconsumer electronics reviews for Go-Reviews.com