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Home » Business » Management » What is the SPQ Gold Assessment?

richardbonn
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What is the SPQ Gold Assessment?

Submitted by Richard Bonn
Tue, 10 Mar 2009

SPQ Gold is a psychometric assessment tool that will help you hire the best sales team. It is the only psychometric tool in the world for the diagnosis of sales call reluctance. Whenever a company hires a person and in particular a sales person, they basically hire them trusting that, the hired sales person will bring more sales through his or her performance. However, there is no way of assessing that person's performance until they are recruited. The past performance of the sales person is just an indicator of what he or she is capable of achieving, but it does not mean that they will repeat the same results with your company. So managers need a more decisive way of assessing their candidates and selecting those with healthy traits so that the company can benefit from their sales performance.

The SPQ Gold Assessment tries to measure their ability to initiate contact and introduce themselves, which are the two most crucial aspects of the sales cycles. It also helps the manager to measure the ability of the candidate to manage their visibility in the market place. Undoubtedly, there is no business vertical or niche sector that is not saturated with a high level of competition today therefore it becomes crucial for a sales person to keep himself or herself from sinking into his competition. Their effectiveness in prospecting and getting appointments too are measured by the SPQ Gold assessment. This psychometric tool also will help you find out the resilience level of the sales person in masking their emotions in order to emerge with a successful sale.

To serve in sales positions demands high level of dedication and unswerving energy. One can easily back out or get easily discouraged when they fail to be successful with their initial attempts. They need to have a high level of energy to carry on with their efforts in a consistent way irrespective of the initial failures. The SPQ Gold assessment will help the managers assess the energy level of the candidates.

The SPQ Gold assessment also measures their sales call reluctance, which makes them less successful and less productive. Less successful sales people are a real liability to the company. Using the SPQ Gold assessment managers can hire a sales team that will show success. It helps managers to find people with healthy sales traits and filter those who are more likely to be less successful. Every company needs to have a strong sales force in action especially during these times of economic downturn. Companies cannot afford to hire a sales team with poor sales traits hoping to train them and help them in developing healthy sales traits because we do not have that kind of time. What companies need today are people who can perform from day one and anything less than that will be a loss for the company.

SQP Gold allows your candidates to take their assessment online and this is found to be one of the easiest and most economical ways of hiring a resourceful sales team that will perform.

SPQ Gold and Sales Call Reluctance are registered trademarks of Behavioral Sciences Research Press.

For more information on SPQ Gold assessment, please visit http://salesassessmenttesting.com

 

Richard Bonn is the owner of Awesome Web Marketing. For more information on Richard please visit http://salesassessmenttesting.com


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Comments

Thu, 21 May 2009 at 11:40 PM, by onlinejim
Filtering less successful and less productive individuals at the beginning surely means success in sales in the long run. Sometimes, you just need a tool like this to supplement your human resources team so they could come up with highly competitive and productive sales team.

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FutureAfrica - business strategy consulting

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