Advanced Twitter Strategies: Staggered Recurring Posts with Tweet Later

If you are a business person looking to manage Twitter in as little time as possible, then you should probably invest in Tweet Later. Having a lot of followers won't really do you much good if you don't have time to update your account. Twitter will do you no good if you only post something a few times a week or less. It must be done multiple times per day, every day, without exception. And that is exactly the function that Tweet Later provides for you.

Tweet Later lets you pre-configure recurring, spinnable tweets. The recurring part refers to the fact that the tweets are posted to your account multiple times. Great concept, but if you leave it at that, you're going to have a whole lot of repeated tweets, which is really not good. The other half of the equation is the spinnable attribute of the tweets. A spinnable tweet is one that is composed of multiple options that the software picks dynamically to compose a tweet.

Let's illustrate with an example:

I love my red dog.:I really like my red dog.:My dog really likes red.}

I hope your tweets are better than this. Anyway, if the above statement were set up as a spinnable tweet, when it was time for that tweet to be posted, Tweet Later would select one of the three options at random and post it as your message.

Setting up at least ten tweets with three options as shown above will produce thirty original tweets.

The problem, of course, is that eventually Tweet Later will burn through all your possible tweets and your account will begin posting the same tweets over and over. You need to update your account pretty often with new material.

Log into your Tweet Later account every week or two and do this:

1. Add some new spinnable tweets.

2. Reduce the frequency of some of your older tweets.

3. Turn off tweets more than two months old. In two months' time, you will have burned a tweet out pretty good.

The general idea is that the newer a tweet, the more frequently it can be used. As tweets get older, they just get too worn out.

Give your setup the eyeball test by just going to your Twitter page and seeing how unique your tweet list looks. Many repeated tweets is a signal that your strategy needs refinement. If you are diligent about doing this, then your account will seem much less automated and more like you are actually updating it yourself.