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Home » Business » Marketing » Choosing the Right Wedding Cake

monica@uprinting.com
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Choosing the Right Wedding Cake

Submitted by monica@uprinting.com
Fri, 10 Jul 2009

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Wedding cake designs today range from a variety of designs and themes. From traditional to designer appliqué, wedding cakes add a significant touch to a wedding. The cake can symbolize the theme of the wedding; whether it is garden, beach, romantic, whimsical, or modern. Below are the two major popular wedding cake themes and their descriptions:

Modern-Modern times call for modern choices. Wedding cake design today has taken a modern turn. Modern wedding cake designs include the use of ribbons, non-traditional shapes and cutout patterns of the fondant icing. Modern wedding cake ideas include the use of patterns such as basket weave, polka dots, paisley patterns and stripes. Modern cake designs do away with coordinated tier designs or do not have tiers at all. Some modern couples even choose to do away with having traditional cake sponges and choose to have herb or fruit sorbets and chocolate mousse.

Traditional-Traditional wedding cakes are not hard to select from. Bakeshops and cake specialists all carry this design. Characteristics of this design include a decoration of different kinds of flowers, hearts, bows, and piping. Traditional wedding cakes are three-tiered and usually round-shaped. Traditional wedding cakes are usually a shade of white if not pure white with ornate piping of swags, decorative scrolls, goldleaf, floral bouquet fondant frosting. The white fondant frosting is usually decorated with sugared flowers and butter cream.
Promoting and marketing the perfect designer wedding cake can be a challenge when competing against others, particularly in a trade fair or bridal expo setting. When marketing budget is also limited for a small, home-based designer wedding cake business, a simple but effective solution is the use of print promotional materials. Flyers, brochures, tags, stickers, or posters are fast and direct methods of communication. For even more convenience, wedding cake designers can avail of online printing services. Online printing services offer print and delivery services almost anywhere in the United States. Researching online for reliable printing services is advisable. Uprinting for example, is an online printing company that maintains blogs and can be found on popular social networking sites like Twitter and Facebook.

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