Cobra: The Paddington start-up goes global

Twenty years ago, in a flat in Paddington was born an idea that later took shape as one of the leading direct marketing companies - The Cobra Group. What began then as a simple exercise to take to the customers consumer products, later went on to take organisational proportions, and that too in a very short span of time. From the consumer products industry, Cobra spread on to diverse sectors like telecommunications, finance, energy, home security, sports, entertainment etc. On the geographical side, the company expanded to newer territories, consequently turning out to be a force to reckon with in the whole of Europe and Australasia.

Cobra Group, which had its genesis as a small firm is now a vast organisation, with thousands of sales and marketing professionals working out innovative strategies and diverse face-to-face marketing techniques. Doorstep marketing, B2B marketing, site marketing etc. are employed first to create brand awareness and then promote and market products and services. Coming to the charities sector, the same tactics are used for fund acquisition related activities for various charities and non-profitable organisations.

For the past twenty years, The Cobra Group has been making news in the direct marketing sector every time it got involved in any marketing venture. The main reason behind this has been that it was success and success alone that came seeking the company in each of these ventures. The real secret of these success stories of course was the unique Human Commercial™ methodology that the company developed and made use of in its marketing endeavours. The Human Commercial™ worked out better relationships between the company, the clients and the customers and ultimately got translated into big volumes of customer acquisition for the client companies.

Cobra Group is now on its way to become a full-fledged global organisation.

For more information about Cobra group, worldwide companies, Cobra group PLC. Please visit http://www.cobragroup.org/