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Home » Business » Marketing » Color impacts your user on many psychological and physiological levels!

premamitkumarsahni
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Color impacts your user on many psychological and physiological levels!

Submitted by premamitkumarsahni
Thu, 13 Nov 2008

Browser-safe palette

The browser-safe palette of 216 colors gives consistent and conventional results across the Mac OS, UNIX, and Windows platforms. Even though computers today can render millions of colors, you should use browser-safe palette if you think your website will be viewed from a 256 color computer, which can be the general case. It’ll be more effective if you limit the color palette to 2 or 3 major colors with shade variations, for more detail www.javascript-magic.com as it is visually more appealing. Plus limited colors means smaller file sizes and faster loading. Color impacts your user on many psychological and physiological levels. Your site’s color scheme can have a dramatic impact, either positive or negative on your potential success. Color is an important element of website designing. In Website designing of color is as critical as the design of graphics and layout.

Text Colors

Be exceptionally careful when setting text and background colors, Readability must be preserved at all costs. If the text is light colored then the background has to be dark and vice a versa. For more detail www.instant-website-security.com White and black always make a good combination, and red and blue are useful for highlighting. Try to avoid using the combination of black as a back ground with warm color text, as it might be great clarity wise but has a tendency to make visitors nauseous.

Color Chart

When dealing with international visitors, it's easy to get messed up by the meaning of color.

Blue represents peace, tranquility, calm, stability, Harmony, unity, trust, confidence.
In China, blue is associated with immortality. In Colombia, blue is associated with soap. In India blue is the color of Krishna in the Middle East blue is a protective color.

Black represents power, sophistication, formality, elegance, anonymity, unhappiness wealth, mystery, and fear, evil also.
In USA black is for mourning.

Green represents nature, health, good luck, renewal, youth, vigor, spring, generosity, fertility, jealousy.
In India green is the color of Islam. In Ireland green has religious significance (Catholic).In some tropical countries green is associated with danger.

Orange represents energy, balance, warmth, enthusiasm, vibrancy, flamboyancy.

In Ireland orange has religious significance (Protestant).
Purple represents royalty, spirituality, nobility, ceremony, mystery, transformation, wisdom, enlightenment.

Red represents love, danger, desire, speed, strength, violence, anger, and blood.
In China red symbolizes celebration and luck, used in many cultural ceremonies that range from funerals to weddings. In India red is the color of purity (used in wedding outfits).

White represents purity, simplicity, cleanliness, peace, humility, innocence youth, birth, good, and marriage. In Japan, white carnations signify death. In eastern cultures white symbolizes coldness and sterility. In USA it signifies virginity.

Yellow represents joy, happiness, optimism, idealism, imagination, hope, sunshine, and cowardliness.

 



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