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Home » Business » Marketing » Define essential product to build your eBay business?

Mandeep Anand
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Define essential product to build your eBay business?

Submitted by Mandeep Anand
Mon, 25 Aug 2008

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The pressing question that almost every eBay seller faces at one point during their selling experience is that dread question:

"What is it, exactly, that I should sell and where do I get it?"

You’ve sold every last thing in your house that you don’t want or need and you’re tired of selling other people’s stuff and you are wondering where to turn.

Finding a solid source for a product is essential in building your eBay business. It may take some work, it may take some time, but once it is established and exclusive, you will have a close to indestructible online business.

There are two types of products you need to look for:

Introduction Products (Products that are new and in-demand)
Liquidation Products (Products that are at the end of the product cycle and being sold at a huge discount)

If you’re interested in finding introduction products, you are in for a lot of work. You will have to obtain a lot of knowledge about the consumer and almost be able to predict what will sell well. You could possibly find a supplier that supplies a massive amount of one particular new product. However, you may discover they sell horribly on eBay. You are then stuck with all these newly packaged products and probably in debt.

When it comes to liquidation products you have a lot more options. There is a lot more room for research to see how popular the product was when it first hit the market. You will also be able to obtain liquidation products at a substantially lower price. Things that have been discarded as well as things which the owner just wants to sell for whatever reason. Online auctions have the same characteristic. You might even be able to find odder, more uncommon objects here than in a live auction given as online auction websites might not be so particular or strict about the objects they bid off. The object in question just need exist. It does not necessarily have to be an antique, an original masterpiece nor some article or costume in mint condition worn by Marilyn Monroe in one of her movies.

Niche is the key here. Basic economics tells you that a limited supply and healthy demand drives prices higher. Why make 50p profit selling an iPod (and have the hassles of VAT laws that affect some consumer electronics), when you can scour car boot sales for hard to find 1950s teddy bears and make £100 per sale?

Could you turn a hobby or unusual interest into an eBay business? It’s easy to research what people are currently selling, and a normal internet search will tell you if there’s a business in your hobby (or if you just have a unusual obsession!). You could also source goods from wholesalers, using supplier catalogues easily bought from newsagents, or even consider selling trade stock to businesses.

If you operate an existing retail business then it makes sense to list your stock on eBay too. The 24 hour nature of the site means you will sell while you sleep. That removes a cost layer, meaning you should be able to sell for slightly less than retail.

After deciding what type of product you would like to sell, it’s a matter of finding a supplier. It’s not as simple as searching on google or finding a wholesale list on eBay. The internet is saturated with wholesale scams. It may not be impossible to find a good supplier on line, but it could be considered unlikely.

A good way to get started in finding a good consistent supplier is to buy products at a discount retailer, like Big Lots or even Wal-mart, and test different products. When you find one you think may be profitable, find out the manufacturer’s number (located on the package) and ask to speak to someone about purchasing products for resale.

It’s a tedious process, but when you find a good supplier you will not regret it. It takes good research and patience. Just remember, the best supplier won’t be easily found on the internet or in a book. A good, consistent supplier will be found through the tedious process of finding an exclusive source that you worked hard to discover.

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For more useful tips & hints, please browse for more information at our website:-
www.auction-words.com
www.auction.infozabout.com


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