Earn trust and reach the top

In Moscow, as President Obama completed his speech, it was surprisingly received like any other speech that has been made in the capital. There weren't any big crowds of people trying to get a peek, television listings were left pretty unchanged, and students where the speech was taking place were more respectful than overawed by the whole occasion. But does star power really give you the edge over all else?

One of the elements that used to dictate where a site was placed in the engines was page rank score. The higher the page rank, the better the position. This could be seen with many of the top performing websites in the search engines. But Google has since updated its algorithm and we can now see a definite change as less importance has now been placed on page rank.

This can be seen when you type in a competitive term and you have low page rank sites out ranking high page ranking sites. This was not the case a few years ago, but now we are seeing it more and more.

As Obama has witnessed, in order to make a difference and get people noticing you, you need to earn their respect first. You can't position yourself somewhere and expect a positive response on the outset, it has to be earned. Much like when you target your website for terms in the search engines, you have to earn the respect of Google and strategically carrying out internet marketing at different stages of a campaign to help bring in quality traffic to your site.

Once you have begun on the path of earning respect, in the form of creating original content on a regular basis, finding reliable and relevant link partners, and gaining associations with authority sites, you will see traffic grow, positions increase, and conversions improve. It is no longer the case that you need to have a high page rank to get better positions, and this should not be a key factor when carrying out internet marketing promotion.