Increase Profits with “Done for You” Packaging

While I was walking through the grocery store today, I stumbled across a really neat product. It’s called a Bistro Cobb Salad and it’s all done for you. There’s lettuce, an egg, cubed ham and bacon bits, and even a package of dressing. And it’s all together in a convenient little plastic bowl. I actually paid $4.00 for this salad, because it was easier than making one myself. If I went and purchased all of those ingredients separately, I’d get multiple salads and each one would have cost me about 35 cents! However, Ready Pack created a “done for you” Cobb salad that greatly increases their profit margin.

Now consider exactly what you are doing for your customers. If it’s an ebook, an information product, or a membership site, these are all of the separate “ingredients.” But if you are ready to go to the next level, which means more money for you without a lot more work, then create a “done for you” package for your customers.
At DotCom Secrets, we sell information packages. But we also sell “done for you” packages that deal with things like web design, product development, etc. It’s a great value for the customer, and it’s great for our business because we can make a better profit. So, do the work to create a done for you package so your company can move to the next level.

One example of this concept at our company is on our Marketing Your Car audio CD’s on our DotCom Secrets Membership Site. On the CD I did an interview with Jeff Gardner, a renowned direct-mail marketer. He sells a $27 to $37 product, like an ebook, to his customers. But included in their package is an offer about a “done for you” product that costs an additional $3000 to $5000. His conversion rate is extremely high because they really like his products, but don’t want or know how to do all of the work themselves. So he’s done it all for them and is very profitable in return.

If you are a member of DotCom Secrets, login at our membership website. Go to the “Marketing Your Car” section and listen to the interview with Jeff Gardner. And if you’re not a member yet, join today! It’s very valuable information that can be easily applied to your company and products.