iris wins COI brief to handle HM Revenue & Customs campaign

iris London has been appointed by the Central Office of Information (COI) to handle a campaign for HM Revenue & Customs, following a competitive pitch. iris will be tasked with communicating a range of Government entitlements available to new parents, to help them provide better financial futures for their children.

The brief will see iris develop partnerships with a number of select brands and organisations to communicate the various entitlements, which include Child Benefit, Child Trust Fund, Child Tax Credits and the newly introduced Health in Pregnancy Grant – a one-off payment available to all expectant mothers between 25 weeks and their due date.

Using a range of channels including digital, experiential, print, sales promotion, PR and ambient, iris will develop campaigns that resonate with new parents and mothers-to-be at timely and actionable moments.

Simon Vessey, head of marketing communications at HMRC said, "iris demonstrated a great understanding of how to communicate multiple products to diverse audiences with varying degrees of knowledge. By building on existing relationships and harnessing the power of advocacy, we're able to get parents' attention and provide them with the tools to give their child the best start in life".

Steve Bell, managing director of iris London said, "We're delighted to be appointed to this important piece of business and look forward to developing engaging campaigns that help parents navigate their way around the financial support available to them and their children". iris currently works on Tax Credits for HMRC in a partnerships capacity, since winning it at pitch in August 2007. Last month iris won a pitch to develop partnership marketing campaigns on Sexual Health and Teenage Pregnancy for the Government's Department of Health (DH) and Department for Children, Schools and Families (DCSF) and won the lead creative role on adidas' Global Running work.

iris Worldwide is an independent, integrated marketing micro-network working across all media and all disciplines.