Is Traditional Network Marketing Dead?

Is traditional network marketing dead?

In a word, yes.

Now don't get me wrong, there will always be weekly recruitment meetings in hotel conference rooms and throngs of women getting together on Saturday mornings to "ooh" and "aah" over candles. There will always be people pitching their friends and family on the great business discovery they've made that is going to their financial freedom forever (and statistically rarely does).

But network marketing traditionalists and successful uplines that did it the old way have an increasingly persistant truth to contend with: Network Marketing has changed, and to keep up in the new world - the world of the internet - they must change as well: change the way they recruit, change the way they think, and most important for success - change the way they tell their downline to recruit.

The key, of course, is to harness the power of the internet to educate, recruit, and do what a lot of network marketers at every level nearly forget about - sell the products! So much of the hoopla around recruitment (exponential growth, remember?) puts people in a fog about the fact that you actually have products to sell. And while this topic is for another article, let me just say that product sales are typically the operating capital for your business. Recruitment, even if it's only time involved and very little else, still costs money, because it costs time - and we all know that time is money.

There is a way, however, to both maximize recruiting efforts, and raise operating capital in the process. There is a way to drop the notion that you must peddle your company to every person you strike up a conversation with, and that finding new recruits is actually difficult. Forget sales meetings and 3 way calls with your successful upline (the guy that claims he makes $50k a month but has never proven it). This new trend in network marketing is here to stay and has effectively, as my opening claim states, killed traditional network marketing.

The trend is called Magnetic Sponsoring, and it's based on one simple concept - make them come to you. Not just anyone, but those that are already warm to your business (or business model). To explain it best I will use a simple analogy: stop trying to sell meat to a vegetarian. That's what you are doing when you try to sell your business to someone that is perfectly happy working 40 hours a week, scrambling for overtime and retiring at 65 with a pension check and failing government support. And yes, dear marketer, the vast majority of the populace fits perfectly into this category.

Why waste your time on these people? Why not find those that think like you do and love meat... er... understand the network marketing industry and see the incredible potential just as you do? You need to harness the power of the web to find network marketers just like yourself. With a dropout rate somewhere close to 98% for the network marketing industry, you will find plenty of networkers who have have lost faith in their upline leaders but not the industry as a whole. These are your proper prospects because, like you, they see the true potential of the network marketing business model.

You can start to find these people through the use of social networking sites like MySpace and Facebook and by becoming a member of various communities/forums. And you absolutely must have a website with the capabilities to capture prospect information. Don't forget too that if you sell your products online via a website or auction site, that your customers are good prospects as well because they already use your product. Start to do some research on ways to market yourself and your opportunity on the internet, pick some methods and stick with them, and you will surely find success.

To your success,

K.A.B.

Get paid to generate leads and put new distributors into your business. Become the hunted instead of the hunter.
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