Marketing Tips for a Homemade Fragrance Business

Scent plays a powerful role in the human psyche. Scents can trigger a variety of emotions and personal experiences. "In a series of experiments with sleeping mice, researchers at the Duke University Medical Center have shown that the part of the brain that processes scents is indeed a key part of forming long-term memories, especially involving other individuals." This is according to a National Science Teachers Association publication in 2008. Below is a list of scents said to trigger specific neurological signals in the body:

Energy - These scents are used for an energy boost. They are said to stimulate the senses. Scent examples include: ginger, mint, and citrus fragrances.

Memory - These scents are known to keep the mind alert, focused and retentive. Scent examples include herb mixes such as: basil, bay laurel, bay rum, clove, lemon, rosemary or sage.

Relaxation - These scents are said to soothe nerves and have a calming effect. Scents that induce this mood include: lavender, bergamot, marjoram, sandalwood, lemon, chamomile and valerian.

Healing - These scents are effective as anti-viral treatments and are commonly used in aromatherapy. These include: bay, bergamot, eucalyptus, garlic, geranium, hyssop (decumbens), juniper, lavender, melissa (lemon balm), lemon, oregano, rosemary, sage and tea tree.
Given these scientific studies, having a home fragrance business can attract a growing market. When a business is in its beginning stages and an owner is thinking of starting one locally, the use of print promotional materials can be direct and effective. Using small, handy materials such as brochures, flyers, bookmarks, hang tags and stickers can go a long way when marketing a product to a community. For reliability, affordability and convenience, online printing services can print wholesale orders at discounted or promotional prices. UPrinting for example, is an online printing company that offers quality printing of marketing materials with free digital proofing and sample kit available.

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