Online Business Brain Dump - Develop a USP

Do you know what a USP is? If you don't, your business is in big-time trouble! Once again, an entire book could be written on this topic and many have been. USP is your "Unique Selling Perspective." In other words, what makes your business UNIQUE?

- What separates your business from the rest of your competitors?

- Why should a customer purchase from you instead of your competitors?

- What do you offer that your competitors don't?

There is a wonderful article, written by one of the top copywriters in the world, that puts the power of your USP clearly into focus.

The author's name is Dan Kennedy. Dan has a lot of experience, having written sales material for some of the largest Fortune 500 companies around. What makes him so successful? He is able to develop a client's USP with pinpoint accuracy and capitalize on its amazing power.

This story is a great example of what I'm talking about. There was a struggling pizza shop that harnessed the power of a strong USP to transform the failing business into an industry giant. They decided to become UNIQUE, focusing on an aspect of the pizza business that their competitors had not yet jumped on. This provided phenomenal results and their profits exploded!

By the way, you've heard of this pizza shop. It is Domino's Pizza!

And just how were they able to successfully transform their business? They selected a simple, yet clever slogan and combined it with a strong USP...."Delivered Hot and Fresh in 30 Minutes or Less....OR IT'S FREE!"

The owner of Domino's did not choose to focus on fresh ingredients, the ripest tomatoes, or even special offers.

That was what the competitors were doing! This young business owner figured out what his business needed, and he hammered home the message. What is it that customers want from their pizza place? They want their pizza FAST! This slogan, when combined with an effective USP, turned this once failing business into a pizza empire!

Now...think hard about what sets you apart and answer these three questions:

- What is it that separates your business from your competitors?

- Why should a customer purchase from you instead of your competitors?

- What does your business offer that your competitors don't?

(Note: this article is part of a mini-course with twenty lessons. You can find that entire free mini-course here: http://brentriggsblog.com/minicourses.asp )

G. Brent Riggs, author of "Life Without Debt", "Desperation Station" and SeriousFaith.com has over 20 years experience as an business owner, teacher, personal growth coach and mentor. You can contact him from his main website: http://www.gbrentriggs.com