PURE Communications Acquires Andromeda’s Training Business

PURE Communications, one of South Africa’s premier PR & Communications companies, has acquired the training business from Andromeda Call Centre Solutions for an undisclosed amount. Andromeda has developed a series of soft skills training courses for the call centre industry, such as telephone sales and customer service skills programmes. However, they also have developed sales training courses and presentation skills workshops that have been popular for recruitment agencies and technology companies. Those can benefit in any enterprise in South Africa.

‘Andromeda has developed an impressive line up of training courses’, said Gregory Serandos, CEO of PURE Communications, ‘but these programs have been limited to the call centre industry. We think there is tremendous potential to roll these programs out to the enterprise, corporate, and government markets as well. We have looked at virtually every communications training program in the country and have found nothing that touches Andromeda’s programs in terms of quality, innovation, and entertainment value.’ He continues, ‘Our BEE credentials will add additional benefit to customers.’

‘There is very little integration between marketing and sales in this country’, Serandos continues. ‘If your advertising and PR are fantastic but your salespeople can’t deliver deals, all that money is wasted. Closing the loop between sales can marketing through training and other sales consulting services is one area where we add real value.’

PURE’s 3-day sales training program, The 7 Steps to Professional Selling, is a highly advanced programme that goes beyond the fundamentals of the sales process and into the psychology of sales, emotional intelligence ( EQ ), and personality profiling. The 7 Steps to Great Customer Service program can be utilised by big companies and government agencies to improve the telephone etiquette and manners of front line staff dealing with customers and citizens alike. Telephone Selling Skills benefits sales professionals that do much of their prospecting and selling on the telephone.

All training courses are SETA accredited and PURE Communications is an Empowerdex A rated BEE company.

PURE Communications, a public relations and communications agency, will roll these training courses out to their marketing clients such as banks, enterprises, and government agencies.

About PURE Communications

PURE Communications is one of Johannesburg’s premier Public Relations and Digital Marketing agencies. The PURE Communications team is staffed with talented new media communications experts including editorial copywriters, web optimisation specialists, digital designers, and online marketing strategists, they can deliver quality public relations, media relations, web optimisation, and online marketing campaigns that are measurable and results-driven. You will know exactly the number of leads and revenues that are generated by each digital marketing campaign

Serandos is MD of Pure Communications, a Johannesburg
based public relations and digital marketing agency.