Speaking the Truth

They say that clothing shows a persons sense of style and fashion. A medium that lets people speak their mind, and show the whole world what and who they really are, a feature that only rocawear can provide. The rocawear clothing line is considered to be the most popular choice of clothing line among the urban community and the hip hop nation.
The rocawear clothing collection is an urban clothing line founded in 1999 by Damon Dash, Karee “Biggs” Burke, and Jay-Z, which were also the heads of a hip hop label named Roc-a-Fella Records, which is also where they coined the name rocawear.
Its popularity among the urban community has brought an annual sale of over $700 million to the infamous rocawear clothing line. This led the founders of rocawear to expand its brand to other brands such as rocawear children, rocawear juniors, rocawear socks and sandals, rocawear leather suede and fur outerwear, rocawear handbags and rocawear belts, rocawear lounge wear and big & tall, rocawear headwear, rocawear jewelry, and rocawear sunglasses.
It was in March of 2007 when Jay-Z sold the rights to the rocawear brand to Iconix Brand Group, a brand management company that licenses brands to retailers and manufacturers primarily in the apparel, footwear, and apparel accessory industries, for $204 million. Jay-Z still retained his stake in the company and will continue to oversee the marketing, licensing and product development.
However, though the rocawear clothing line received much praise from the urban community, it also received much allegations and accusations.
On January 17, 2007, allegations were made of raccoon-dog fur being used in two styles of jackets, rocawear pulled all of the garments from the department stores where this product was shipped. A representative of rocawear stated the company was unaware the fur was being used and had notified manufactures it was not permitted. The items, in addition to being pulled from department stores, were also removed from the brands official website.
Nevertheless, the rocawear still retained its title as the most popular urban clothing line in the country. For more information about the rocawear apparels, then visit www.streetzwear.com.

www.streetzwear.com