The Importance of Long-Term Branding | DotComSecrets

I’ll bet you could walk into just about anyone’s home and find a refrigerator magnet with an advertisement on it. Maybe it’s for a heating and cooling company, or the local pizza place. Whatever it is, we’ve all seen them, and it’s a great way to advertise long-term. Someone may not need your services now, but when they do, they’ll know where to look!

This idea works great for local companies, but what about internet businesses? Good options and ideas are few and far-between, but I did find one the other day. The Glazer-Kennedy Company has created these really cool mouse pad/calendars. They’ve included all of their important dates for seminars and they have product promotions on each page. It’s an excellent way to reach their customers long-term and provide them with updated information.

At DotCom Secrets, we’ve also done a mouse pad that promotes the “Zoobie” cartoon we’ve created. We have the zoobie.tv website printed on each one and that reminds people to check the cartoons often for new videos and tips. The mouse pad is a fun and easy way for us to reach out to our customers and it’s free for them when they attend our seminars or purchase a product.

So whether it’s a calendar, web cam, mouse pad, magnet or anything else, make it useful for your customer and something they’ll be consistently looking at. Be creative and have fun with it! Use any of these examples, or create your own, to generate long-term branding for your company.