The power of Article Writing on the internet.

SEO London are a team of highly experienced professional internet marketers. They provide affordable yet extremely effective online marketing campaigns to UK companies. SEO London provide an account manager to each client which gives them a single point of contact and as a result, much better customer service. Today SEO London have put together a brief guide to attaining links to your site via article writing.

A website without visitors is the same as a shop without customers, it might look pretty but it won't make money. A website is often one of the biggest single marketing expenses that a small business incurs, make sure you get it right first time. There are several things that you can do to help promote your website online and get you that all important flow of visitors which you can then hopefully transform into customers with great content and an easy to use website. Below are three simple steps which are guaranteed to get some visitors to your site.

1. Write between 400 - 1000 word article about your niche.

If you offer a product or service then writing an article about that is a great place to start. Writing articles seems daunting to some and I admit it did to me, at first. Just stick to what you know and it becomes easy. A great topic to focus on is a problem which your product or service resolves. That way you can write about it without directly making a sales pitch which is good as some article directory sites will not publish direct sales literature and also it means people reading your article are likely to be interested in the product or service which you are providing.

The aim of your article is not to make a sales pitch it is merely to get people interested in what it is that you do and also to get a link back to your website which, will help push your site up the search engine rankings. You don't need to include the link to your website in the article itself, this can go in the resource box at the end of the article submission form present on most directory websites.

2. Include a resource box at the end of the article with your website link in it.

Once you have created your article and avoided trying to sell your products you may be thinking that the time was wasted, but this is where the resource box comes into play. The resource box can contain a few links back to your site which you should make as relevant as possible to your keyterms. In general you need to keep this to less than a couple of hundred words, so think of a short and snappy pitch which will get people to click through to your website. Once they have clicked the link it will be up to the quality of your site's content to sell your product, so it is vitally important to spend some time fine tuning your website. Everytime your article gets accepted onto a site, you will have gained at least one backlink.

The way you include your link in the resource box is almost as important as including it in the first place. It is best practice to have your keywords included in links pointing back to the relevant pages on your site. Avoid using terms such as click here or see more as these will have less of an effect in terms of search engine optimisation (SEO). You should also try to link to different parts of your website, having lots of links to your home page is great, but you want to be ranked for more than just the content on that, so spread your links among the most important pages of your site and make your you include the correct keywords for each page in the resource box.

3. Submit your article to the major article directories.

So now that you've written your article and made a resource box with a couple of links pointing back to your website with some of your keywords included you'll need to distribute the article to relevant article directories. The easiest way to find them is to do a search for you industry followed by directory or article. If you don't fancy searching around for all the article sites yourself then some sites will distribute the article for you. GoArticles is a good example of a free service.

The more sites you submit your articles to the more links you will get back linking to your site. The amount you need will be dependent on how competitive your particular niche is. The time between submitting your article and it being published differs from site to site. Generally it should be done within two weeks. So don't expect rapid results, this process takes time but is definitely worth the effort.

Using article writing as a part of your marketing can work wonders in the long term. You need to make sure that your content is fresh and relevant to the market you are aiming at though.

James is the owner of SEO London, a professional internet marketing agency based in London. For a Free SEO Report visit the site and complete the online form.