Viral Marketing: How To Use Free Reports

Free reports are one of the easiest ways to go viral. Write a report that is topical and timely, and it may just be your ticket to success.

In fact, this is the technique internet marketing expert Mark Joyner used to start a viral marketing campaign in his business. His ebook "Search Engine Tactics," has been downloaded over 1,000,000 times.

Now, the problem for most people in using this technique will be that they don't think they can write. You don't really have to write anything. There are other ways to create your content.

Find someone who is an expert on your topic and have that person give you an interview. You may do it by phone or email. (Personally I like email because it's so easy to turn it into so many different formats.)

You may have the interview transcribed once it's over. Then you have both a written version as well as an audio version you may give away. Use software like Open Office to convert your documents to PDF (Portable Document Format). You'll find plenty of free software to record audios. Simply check out the software directories.

Another way to do this is to buy PLR (private label rights). Then you simply rewrite the information into your own words, convert it to PDF and then give it away. Make sure you rewrite it extensively before putting your name on it. You don't want to be accused of copyright violation, and you don't want to embarrass yourself by letting others know that you didn't write it yourself.

To get more from the free reports you give away, you want to make them brandable. Branding is where you allow others to add their affiliate IDs to the programs you may be promoting. If you are promoting your own products or services, then you allow affiliates to add the IDs to your programs.

You will need software to do this but there is free software available on the internet to help you. Just do a search for "free pdf branding" or "free pdf branding software" to find tools to use.

Once you have created your free reports to give away, then you want to give them to as many people as possible. The more you pass your reports along, the more likely you are to make it go viral.

Send out a mailing to your list. Don't forget to include your affiliates. This will give them an additional opportunity to earn money.

Post your reports to as many ebook directories and software directories as possible. Write articles as well as a press release and send them out to as many article and press release sites as possible. Make sure that you submit to sites specific to your industry. You will get better results.

The more people who know about your free report the more likely you may make it go viral. The secret to ultimately succeeding on the internet is to market as much as possible. Viral marketing is a free way to do it. Done right, your marketing will go on autopilot.

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