Why and How E-mail Viral Marketing Works

You may ask, what a virus has to do with marketing? Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, thus creating potential for exponential growth in both the message's exposure and influence. Like all viruses, such strategies take advantage of rapid multiplication in order to explode the message to thousands and then to millions of people.


Public health nurses offer wise advice in the flu season: keep away from people with coughs, wash your hands freqyently and don't touch your eyes, nose, or mouth. Viruses will only spread when they're easily transmitted . Viral e-mail marketing works so well on the internet, because instant communication has become very easy and inexpensive. The digital format make copying simple. From a marketing standpoint,it is important that you simplify your marketing message, so it can be transmitted easily, without degradation. Short is best. Remember the K.I.S.S. standard….Keep it Simple Stupid. The shorter and easier to remember the better, rather than long and complicated.


Clever viral marketing plans take advantage of some common human motivations. Both the desire to be cool and greed drives people. As does the urge to be popular, loved and understood. The resulting eagerness to communicate produces millions of websites and billions of e-mail messages.


Most people are social animals. The nerdy, basement-dwelling computer science grad student is definitely the exception.(even if he is your son or grandson!) Social scientists tell us that each person has a network of 8 to 12 people in their close network of friends, family, and associates. People on the internet develop networks of relationships too, they collect e-mail addresses and favorite websites. Affiliate programs and permission e-mail lists exploit such networks. If you place your message into existing communications between people, you will rapidly multiply its dispersion.


If you can design a marketing strategy that builds on common motivations and behaviours for its transmission, you have a winner.

Jane Holloway is owner of Tap-inprofit.com and writes on work from home busines, including affiliate marketing.
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http://www.Tap-inprofit.com