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Home » Business » Marketing » Why is affiliate marketing so important?

mmittal
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Why is affiliate marketing so important?

Submitted by mmittal
Wed, 2 Apr 2008

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For too long affiliate marketing has been seen as the "poor brother" of other popular online businesses such as
online auctions, ebooks, software or membership sites.

But to someone who earns a large percentage of my online income as an affiliate, I'm constantly amazed at what a
great business this is.

Here, then, are just eight of the reasons why I believe affiliate marketing is the *best* way to start off online.

1) No Need To Create A Product To Sell

Most people start off in e-commerce by creating their own product. However, this route can involve investing a lot of
time and money. On the other hand, people have set up affiliate sites in a matter of weeks for under $100 that now greatly exceed that initial set-up cost every single month - on autopilot. So it's a quick, easy, and cost effective market to get into.

2) Create Money Out Of Thin Air

As it's possible to set up an affiliate site with a tiny sum ($50-100) and let this multiply numerous times, you can
then go on and invest in bigger projects in the future.

3) No Customer Service

Depending on how you set up your affiliate business it *is* possible to completely dispense with customer service
Enquiriesjust by setting up minisites with *no* email address and no contact details at all. This saves
a huge amount of time each day answering questions and so allows you to concentrate on building more sites for greater profits.

4) Automatic Money - And Free Time!

Using the right model, you can simply set up an affiliate site and move onto your next project. I sincerely believe that it is possible as you gain experience to launch a site per month and, since you are not selling anything yourself or answering customer's enquiries, your site can run virtually on autopilot. More impressively, the sites you built months, even years ago, continue to bring in sales meaning you're having to
work less and less to achieve the results you desire. You control your day - and you do what you like with it.

5) Thinking Outside The Box

So many e-commerce businesses depend hugely on their own affiliate network to drive traffic and sales. It's a
reasonably easy and hassle-free way to make profits. Unfortunately as an affiliate marketer you don't have that
luxury.But it's actually to your advantage. You see without that fallback you are forced to think
outside the box to generate traffic.
Instead you need to find, test and develop other techniques which stand you in good stead for the future.Not only does it make you more creative and resourceful in general, but if and when you eventually launch a non-
affiliate marketing site you'll already know how to generate an avalanche of traffic *ontop* of what your
affiliates bring you. And more traffic equals more sales.

6) He Who Has The Traffic Has The Power

Once you develop your traffic streams and your subscriber list you become a very sought after commodity.
Other businesses seek you out, eager to sign you up as an affiliate of theirs. And as your success grows, you develop the ability to cherry pick only the most profitable deals for yourself - and often command higher commission rates than others get.

--

 

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