Whitewater Security, a Tel Aviv based water security company has developed a technology called the WaterWall to satisfy this need. The WaterWall is a comprehensive water security system that will revolutionize the way water security is managed.

The WaterWall is an end-to-end water security management system that provides government and municipality water utilities the ability to prevent, protect, detect, manage, and recover from everyday tasks to minor events and major crisis. These events include accidents, natural disasters, operational faults, contaminations, and sewer leaks to sabotage, chemical/biological materials, terror, and cyber crimes. Through online, real time data streaming the WaterWall collects and manages all information from the physical protection components and the water monitoring systems. The WaterWall unifies security and information systems to provide early warnings, and manage all events. It achieves this by using a sophisticated model composed of dynamic semi automatic procedures and on demand communication tools. With this, the WaterWall can manage manpower and resources to support all operational needs. Furthermore, the WaterWall reduces potentially costly human error, and makes it easier to establish and maintain compliance with industry and government regulations. The WaterWall also dramatically improves the speed and effectiveness of incident response and recovery while actually reducing operating costs. It's a solution that creates an environment where all current and future technologies, people and actionable procedures are fused into a unified, control and management platform empowers control room and/or remote control personnel to focus on all aspects of management from one location.

Additional features of the WaterWall security management system include The Decision Support System (DSS) and the BlueBox.

The DSS is a hydraulic module that analyzes the contamination source and predicts the amount of contamination spread over time on GIS displays. The DSS system is activated as soon as abnormal behavior is recognized.

The BlueBox is a computerized system that gathers data from different water quality sensors. It recognizes abnormal behavior through historical trends analysis and constantly adapts to fresh data, minimizing false alarm rates and maximizing reliability of the alarms. Bluebox has the unique ability of learning and determining whether irregularities in the water system constitute a real contamination threat.

Using the WaterWall technology to manage the security of a water source will safeguard it in any event, providing a fast, reliable, solution to resolving even the smallest matters.

Whitewater Security, a fully-owned subsidiary of Whitewater Group, provides governments, municipalities, water utilities, and high risk facilities around the world the ability to manage their water security, protecting against the threat of accidental or intentional contamination. Whitewater Security achieves this by utilizing the known five step comprehensive solution to water security that has been developed over the past 70 years. These five steps include prevention, protection, detection, crisis management, and recovery. Its success comes from exploiting the synergies between them all aspects of water security. Using this model as a blueprint, Whitewater Security selectively integrates cutting edge technologies of companies with a clear expertise and growth path in the fields of water security and control. In doing so, it has positioned itself to be a leader in the water security sector. Using the defensive strategy that Whitewater Security employs, the future of our most precious natural resource will be secure.

To learn more about Whitewater Security please visit: www.w-watersecurity.com

To schedule a video conference in which live presentations and questions are available please contact us.

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I am interested in cutting edge water technologies

Source: http://www.articletrader.com ]]> http://www.articletrader.com/business/pr/managers-should-your-pr-budget-stress-tactics-or-strategy.html http://www.articletrader.com/business/pr/managers-should-your-pr-budget-stress-tactics-or-strategy.html Thu, 04 Jun 2009 10:34:39 -0500
Such a budget would tell us that you believe tactics ARE public relations. And that would be too bad, because it means you are not effectively planning to alter individual perception among your key outside audiences which then would help you achieve your managerial objectives.

It would also tell us that, even as a business, non-profit or association manager, you're not planning to do anything positive about the behaviors of those important external audiences of yours that MOST affect your operation. Nor are you preparing to persuade those key outside folks to your way of thinking by helping to move them to take actions that allow your department, division or subsidiary to succeed.

So, it takes more than good intentions for you as a manager to alter individual, key-audience perception leading to changed behaviors. It takes a carefully structured plan dedicated to getting every member of the PR team working towards the same external audience behaviors insuring that the organization's public relations effort stays sharply focused.

The absence of such a plan is always unfortunate because the right public relations planning really CAN alter individual perception and lead to changed behaviors among key outside audiences.

If this sounds vaguely familiar, try to remember that your PR effort must require more than special events, news releases and talk show tactics if you are to receive the quality public relations results you deserve.

The payoff can materialize faster than you may think in the form of welcome bounces in show room visits; customers beginning to make repeat purchases; capital givers or specifying sources beginning to look your way; membership applications on the rise; the appearance of new proposals for strategic alliances and joint ventures;politicians and legislators beginning to look at you as a key member of the business, non-profit or association communities; prospects actually starting to do business with you; and community leaders begin to seek you out.

It's always nice to simply hire a survey firm to handle the opinion monitoring/data gathering phase of your effort. But that can cost real money. Luckily, your public relations professionals can often fill that bill because they are already in the perception and behavior business. But satisfy yourself that the PR staff really accepts why it's SO important to know how your most important outside audiences perceive your operations, products or services. And be doubly certain they believe that perceptions almost always result in behaviors that can help or hurt your operation.

Share your plans with them for monitoring and gathering perceptions by questioning members of your most important outside audiences. Ask questions like these: how much do you know about our organization? Have you had prior contact with us and were you pleased with the interchange? Are you familiar with our services or products and employees? Have you experienced problems with our people or procedures?

But whether it's your people or a survey firm asking the questions, the objective remains the same: identify untruths, false assumptions, unfounded rumors, inaccuracies, misconceptions and any other negative perception that might translate into hurtful behaviors.

It's goal-setting time during which you will establish a goal calling for action on the most serious problem areas you uncovered during your key audience perception monitoring. You'll want to straighten out that dangerous misconception? Correct that gross inaccuracy? Or, stop that potentially painful rumor cold?

Of course, setting your PR goal requires an equally specific strategy that tells you how to get there. Only three strategic options are available to you when it comes to doing something about perception and opinion. Change existing perception, create perception where there may be none, or reinforce it. The wrong strategy pick will taste like onion gravy on your rhubarb pie. So be sure your new strategy fits well with your new public relations goal. You certainly don't want to select change" when the facts dictate a strategy of reinforcement.

It's always time for good writing, but never as now. You must prepare a persuasive message that will help move your key audience to your way of thinking. It must be a carefully-written message targeted directly at your key external audience. Select your very best writer because s/he must come up with really corrective language that is not merely compelling, persuasive and believable, but clear and factual if they are to shift perception/opinion towards your point of view and lead to the behaviors you have in mind.

Here's where you need the communications tactics certain to carry your message to the attention of your target audience. There are many available. From speeches, facility tours, emails and brochures to consumer briefings, media interviews, newsletters, personal meetings and many others. But be certain that the tactics you pick are known to reach folks just like your audience members.

How you communicate, however, is always a major concern. The credibility of any message is always fragile. Which is why you'll probably want to unveil your corrective message before smaller meetings and presentations rather than using higher-profile news releases.

When the need for a progress report appears, you'll want to begin a second perception monitoring session with members of your external audience. You'll certainly use many of the same questions used in the benchmark session. But now, you will be watching closely for signs that the bad news perception is finally moving positively in your direction.

Fortunately, if things slow down, you can always speed things up by adding more communications tactics as well as increasing their frequencies.

Allow the tacticians a free hand in selecting whether this tactic or that tactic should be used as the beast of burden needed to carry your message to your target audience.

You take a broader view of public relations and stress the strategic approach because it requires you as the manager to effectively plan to alter individual perception among your key outside audiences, thus helping you achieve your managerial objectives.

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These public relations tips were presented by Wes Upchurch from PressDr PR Services.

Source: http://www.articletrader.com ]]>