Hayes Martin Associates Celebrates New Opportunities on Its Twenty-Second Anniversary

A leader in marketing communications for a full spectrum of clientele, Hayes Martin Associates, Inc. is poised to seize new opportunities on its twenty-second year anniversary. Since its founding, the agency has built a well-deserved reputation as the premier creative force of the residential real estate industry, inclusive of land developers, homebuilders and businesses in a variety of related fields. Building on its already impressive range of marketing and communications capabilities, Hayes Martin is expanding its focus with intensity and commitment to realize the agency’s position as a strategic partner.

“This milestone is one that gives us great pride, and launches a new year of creating results for our clients,” said President and Creative Director, Sandra Keedy. “Results are what have always distinguished Hayes Martin Associates as an agency. These results have been strategically engineered to add value to our clients’ businesses, year after year while building their brands. The agency’s goal is the same as it has been for more than two decades: to be considered by our clients as valuable members of their teams, rather than mere suppliers of technical and creative services. We are an extension of their marketing department because that is in essence what we do – we handle all aspects of marketing to meet their unique and individual goals.”

Hayes Martin sees itself as a client’s strategic partner, assisting in business and product development, and most accordingly to Keedy, developing better ways for brands to communicate and utilize their best assets. It is with this approach that they have been offering top companies something much more valuable than campaign planners and creatives for the past twenty-two years.

“Our clients offer a wide array of different products and services, but they all share the same forward thinking philosophy: it can be done better. By integrating as part of a team, Hayes Martin Associates helps clients help themselves,” continued Keedy. “At the foundation of our marketing partnerships is strategic planning, giving each client a program based on smart thinking, expertise and creativity. The solutions we bring to the table enhance the assets of the client, giving them the best of today’s technology, insightful message targeting, and a host of other tools. Each component of the strategy is fine tuned for cost efficiency, brand consistency, and targeted communication.”

This determination by forward thinking businesses to stay ahead of the curve has increased the demand for Hayes Martin Associates’ twenty-first century approach to brand building and marketing. “We feel there is great opportunity today and are finding that there is a new wave of clients looking for a more holistic approach to marketing and branding."

Hayes Martin Associates is one of the nation’s leading marketing, advertising and public relations agencies of residential developers and master-planned communities. The agency provides clients the opportunity to implement their offline and online strategic marketing vision through the combined talents of highly experienced and respected team of professional specialists.

Founded in 1987, award-winning Hayes Martin Associates, Inc. represents a client roster of highly regarded homebuilders and developers. These include Standard Pacific Homes, William Lyon Homes, K. Hovnanian® Homes®, California Pacific Homes, and American Senior Living. The agency’s illustrious client list is also comprised of California’s most respected land developers, including Rancho Mission Viejo, Lewis Planned Communities, and Castle & Cooke.

In addition, the agency is actively involved in numerous philanthropic organizations and institutions, from HomeAid Orange County, the charitable arm of the Building Industry Association of Southern California, and City of Hope to the Sisters of the Sacred Heart retreat center. Sandra Keedy currently serves on the board of directors for HomeAid and is the 2007 recipient of the Southern California B.J. Stewart Women’s Achievement Award for her hard work, involvement and dedication to the building industry, an honor bestowed by the MAME Awards, which pays tribute to all facets of new home marketing and merchandising.

Hayes Martin Associates, Inc. offices are located at 1300 Dove Street, Suite 205, Newport Beach, CA 92660. Please contact by email at sandyk@hayesmartin.com or phone at 949-417-1799.