Renegade Network Marketer-PPC Conversion Tips

A well put together landing page is extremely important in getting qualified leads and PPC conversions. PPC is totally different from keyword searches in that marketers decide where the visitor will go after they click on a particular ad. If you’re not capturing people’s names and email addresses when they click, there is a very small chance that you’ll ever hear back from them. Here we will look at a few tips to help you get better conversions.

The following are just a few important tips that help you increase conversions:

1) Use a page design that looks credible.
Your page has just a minute to be trusted, or passed by because trust is built in a first impression moment.

a) Load Time- Your page will be judged in just an instant, so it must load quickly. If your page is slow, some visitors will just leave. So, it should load in no more than four seconds.
b) Mistake-free- Your page shouldn’t have style errors, coding errors, spelling errors, grammatical errors, or incomplete content as this speaks to quality and credibility.
c) Attractiveness- Studies have shown that attractiveness is the single most important issue in boosting credibility. Mistake-free and striking pages are the keys to boosting credibility.

2) You must have memorable headlines.
You can use a memorable headline that sums up your company’s benefits to increase conversions. Include keywords and know that headlines that ask visitors to act can increase click-through rates. As well, if you mention free offers it can increase conversion rates even more. Also headlines with 7 to 12 words have higher success because they’re more likely to contain the right trigger words to get someone to click.

3) Important items must have the best placement.
Users scanning a page will end up in the center of it so this where the most important content should be. To increase conversions, be sure to also put important links, forms, and calls to action above the point a person will have to use the scroll button. In a study, 76.5% of users clicked on links before they needed to scroll down. Visitors will look for little pieces of useful information, so split up the page with persuasive sub headlines so the page is easier to absorb.

4) Calls to action must be tempting.
Tempting calls to action inspire users to go further into the sale. For example, ‘Click here to download your free report on ways to make money if you have no job’ is more attractive than ‘Join Now’. Use influential, persuasive terms that your customers will see value in. Describe benefits and connect it to some sort of emotion. Without an emotional connection, people won’t click.

5) Use interaction.
Include audio, video or customer support tools to get visitors to take actions that will bring more conversions.

These are only a very few PPC conversion tips. It’s important to learn more about the most successful layouts, font sizes and colors and bonus ideas that get prospects to perform the action you want out of them to have better PPC conversion rates.