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Home » Business » Sales » Buying charity christmas cards needs to be for charity not gain.
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Buying charity christmas cards needs to be for charity not gain.

Submitted by Craven
Wed, 15 Oct 2008

The preparations for Christmas appears to become earlier and earlier each year. A charity Christmas card retailer opening its doors, is straight away seeing the consumers streaming through their doors and its just the beginning of October. I am one of the first to complain when I find Christmas marketing for this and that mega store on the TV, seeming sooner and sooner each year. I believe however that in the case of Charity Christmas Cards people believe that a large portion of the money from the card sales goes to charity, but on a more real level view it as a chance of getting in touch with relations and friends.

What annoys me is when larger businesses view it as a chance of taking a bit off the top so the money the charities get is less and less. I understand the fact that some Christmas cards are made to earn cash, which I don’t have a problem with, but those alleging to be charity cards should be clear about how much of the price, you are spending for the cards, is being provided to the charity. And anything lower than 50% is just using the term charity Christmas cards as a marketing term rather than a statement of purpose. The retailer in Norfolk I mentioned ensures that 79p in every 100p is given to charity, which I feel is the direction this sort of thing should go so well done guys.

I think with charity Christmas cards people buy early so that they are prepared for what can be a really busy time of year. It also lets people to formulate what they are going to say to people that they might not have that much contact with.

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