Five Mortgage Marketing Concepts

When working in the mortgage industry it is important to not only market your business and its products, it is important to market yourself as well. Here are a few mortgage marketing concepts to help you achieve that goal.

1. Body Language Speaks Volumes

Your body language can speak volumes. Always smile when it’s appropriate, and speak clearly and slowly so that people will understand you. Eye contact is also very important when talking to people, it lets your client know that you are very confident in what you do, and that you believe in what you are saying.

It is also important to be empathetic when appropriate as well, sometimes it is better to listen than to speak. Not everybody is in the ideal situation, so it is important that you understand where they are coming from, and exactly what they will need.

2. Using Tag Lines

When your answer the phone, make sure you answer it in a professional manner and state your name. You can also add a tag line promoting a product or promotion. Here are a few examples.

Hello, thank you for calling XYZ Mortgage Company, this is John Doe, how may I help you?

Hello, thank you for calling XYZ Mortgage Company, this is John Doe, have you heard about our interest only loans?
3. Build Partnerships

Partner up with a few Realtors in you area, this way you can attend their open houses, this is a great way to make contacts and make people aware of all the programs you have available. Remember to be prepared with plenty of business cards and literature.

4. Product Knowledge

This is perhaps one of the most important marketing tools that you can posses. It is so important to have the ability to be able to speak off the cuff when asked about a particular product. It sends a clear message to the customer that you know what you are talking about, and the better you know the product the more confident you will be.

Remember, your client is considering perhaps the biggest financial decision they will ever make, they need to trust you and believe in you! Take ten minutes out of every day to learn some of the benefits of the programs your company offers. You’ll be surprised at how quickly you become an expert.

5. Show your appreciation

Over the course of the loan process, it is fair to say that you have built a very good relationship with your customer, and like all relationships you want this one to last. Once the loan is closed, take the time to thank them by sending them something to let them know that you appreciate their business.
It could be a thank you card, or a small care package.

My suggestion would be to send them a small care package, preferably to their work place, this way, all of their fellow employees will want to know who sent it and why, this is a great way to get them talking about you, which could easily lead to lots of referrals.

The best part of these marketing concepts is that they can be done on a shoe string budget or they will cost you nothing at all. The name of the game here is to keep yourself and your products in the public eye, so the next time someone needs a mortgage they will be calling on you.

Jay Conners has more than fifteen years of experience in the banking and Mortgage Industry. He is the owner of http://www.jconners.com, a mortgage marketing and resource site, he is also the owner of http://www.callprospect.com, a mortgage lead company, specializing in real time mortgage leads.