Mortgage Sales, Leads Come in Many Varieties

For loan officers and mortgage brokers we are constantly on the look out for leads. Here are a few ideas to obtain more of them.

By far, your family and friends are your best source of lead referrals. Be sure to make your family and your entire circle of friends aware of the fact that you are working in the mortgage industry and make sure they have a supply of your business cards.

And don’t be shy, tell them you expect referrals from them.

Customer referrals are also a good lead source. So be sure to treat every customer with respect and excellent customer service and you can guarantee they will refer you when someone mentions they are looking to purchase or refinance.

Again, don’t be shy, after you close their loan, ask them to refer you if they know someone who is in need of your services.

Networking groups such as your community’s Chamber of Commerce or your local lions club usually meet once a week at a designated restaurant for lunch. It would be a good idea to join a few of these groups to get your name out there, and it is also a good way to keep your business cards in circulation.

And, last but not least, mortgage lead companies. This isn’t such a bad idea for new loan officers, only because you are new to the business and haven’t had an opportunity to build up your book of business to this point. This is a great place to begin.

If you are a seasoned loan officer, mortgage lead companies are a good way to jump start your business during a slow time such as holidays and the summer months.

If you do decide to go with a mortgage lead company, look for the mortgage lead companies that sell their leads in “real time,” this way you will be receiving fresh leads, and you will be able to count on their quality.

Jay Conners has more than fifteen years of experience in the banking and Mortgage Industry, He is the owner of http://www.jconners.com a mortgage resource site. You can also check out his blog at http://wwwmortgagespot.blogspot.com for more articles related to the sales and marketing of your mortgage products